Brand Quest      (March 04, 2004)

To get answer, point at the ANSWER icon

I.

1. China's local currency is renminbi, which literally means 'people's currency.' The standard unit of renminbi is 'yuan'; there are also two subsidiary units, one of which is 'jiao'. One yuan = 10 jiao, and one jiao = 100 —. The name of the second s ub-unit is also the term for a 'low, flat, swampy land' or 'marsh.' What's the word?
   
   
   

2. Incorporated in 1983, it is now a Rs 1,000-crore Indian trans-national company. Its shareholders include global financial institutions and funds like International Finance Corporation, E. M. Warburg Pincus and Electra Partners. Can you name this compan y, whose tagline is 'Rewriting the Future'?
   
   
   

3. This can be worked out: "On Sunday, 7th December 2003, it took just minutes for over 250 inspectors to find the newly launched seasonal beer, —, at Ballard's Brewery in Nyewood." The brewery says the beer has been named thus because of its hard-hi tting 9.4 per cent alcoholic strength. What's the beer called?
   
   
   

4. Which ad guru and theatre personality's autobiography is A Double Life?
   
   
   

5. An easy one! "Just like films, food is also in fashion. With the launch of Taste Buds, we will put Kerala on the food map of the world," said the owner of the brand. Who's he?
   
   
   

6. The following is an example of this Keynesian concept: The Government's expenditure on a project bringing about an even greater increase in the national income. In essence, this economic concept indicates the effect of continuous re-spending of incomes . According to the theory, greater the marginal propensity to consumer, greater the effect. What's the term?
   
   
   

7. ITC Ltd, whose business interest includes cigarettes and tobacco, hotels, information technology, packaging, paperboards and speciality papers, was incorporated in Kolkata in 1910. What was it called then?
   
   
   

8. It was a hedge fund company founded in 1994 by John Meriwether, who earlier worked at Salomon Brothers, and Nobel Prize winners Myron Scholes and Robert Merton. The fund was looking to tap arbitrage opportunities with the aid of enormous databases and complex mathematical models. It wanted to benefit from situations when markets deviate from normal patterns and then readjust. But due to a number of factors, including Russia's default on its debt, the fund nearly became bankrupt in 1998, and was subseq uently bailed out by the Federal Reserve Bank of New York. Can you name the fund?