Brand Quest      (February 26, 2004)

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I.

1. In his 24-year stint at Rothschild, he was involved in some of the most highprofile bankruptcy cases in the US. During that time he is believed to have handled the restructuring of assets worth over $200 billion. In 1998, Fortune called him 'The King of Bankruptcy.' He eventually quit Rothschild, and formed his own company in 2000. His firm spots troubled companies, buys them, turns them around, and helps itself to the gains, thus coming under the classification of 'vulture funds.' He, however, prefers to call it a'recovery fund.' Who is being referred to here?
   
   
   

2. This technical term is used when a piece of program is executed endlessly without any hope of stopping. This could be because of a bug, or may be intentional, with the program supposed to run until turned off. The term is famous as the address of a hi ghprofile company. It's also the name of the book written by Michael S. Malone about the company's history. Can you name it?
   
   
   

3. Lenovo is the new registered corporate name of which Chinese computer-maker?
   
   
   

4. Which Indian company calls its new logo 'The Spiral of Success,' and describes it thus: "The new logo is a circle formed by individual spiralling shapes. The circle, a symbol of completeness, represents the holistic solutions that the company creates…t he individual spirals are moving together in synchronicity — moving forward to achieve a common goal. The name is represented in lower case to appear more approachable, contemporary and innovative. The red colour in the icon represents the progressi ve, energetic part of the company while the grey of the word represents its dependability and trustworthiness." Clue: It has just gone public!
   
   
   

5. Who makes and markets Jiffy and Salofen tablets?
   
   
   

6. This is easy! The Government-run Mysore Paints and Varnish, based in Mysore, is the sole authorised supplier of which product in the country?
   
   
   

7. This company has entered the health beverages market with the launch of Sofit, a combination of soymilk and natural fruit juices. Can you name it?
   
   
   

8. It's a non-profit global network of entrepreneurs and professionals. Its name when expanded indicates its South Asian roots, but the short form supposedly also stands for 'enterprise,' 'talent,' and 'ideas,' not necessarily in that order! Can you name the organisation?