Brand Quest      (February 19, 2004)

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I.

1. "If you stay at —, five years from now all you will have accomplished is selling a lot more sugar water to kids. If you come to — you can change the world." Who thus successfully lured John Sculley into joining his company in 1982? And where did Sculley work earlier (the first blank)?
   
   
   

2. Which Mumbai-based family-run enterprise manufactures the brands Killer, Easies, Lawman and Integriti?
   
   
   

3. This production house was responsible for films like Silence of the Lambs and Dances with Wolves. In the middle of a financial crunch, it was bought over by MGM in the '90s.'Connect' the production house to the collective name for the fol lowing: Heka, Betelgeuse, Rigel, Bellatrix, Alnitak, Alnilam, Mintaka and Saiph, among others. In other words, what's the common name?
   
   
   

4. In 1951, K. C. Neogy became the first person to be appointed as the chairman of this official group. Who is the latest to head this group?
   
   
   

5. Guessable! According to one version, the name for this basic unit of currency, not in use now, comes from the Old High German word for 'shield.' (Old High German, which was strongly influenced by Latin, is considered the earliest form of modern German. ) Can you name this currency which was recently replaced by the euro?
   
   
   

6. This can be worked out! In 1958, Jim Muir was told about the advantages of feeding dogs with a type of fried cornmeal dough balls. This inspired Muir toname his product — —. What was the cornmeal preparation called, which consequently became more famous as another brand?
   
   
   

7. Which company, No. 2 in the industry, manufactures the following cigarette brands: Camel, Winston, Salem and Doral?
   
   
   

8. Which Rolex watch in 1945 became the first to display the date automatically?