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Brand Quest | Business Line | The Hindu |

Brand Quest      (February 05, 2004)

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I.

  1. Rear-Admiral Richard Byrd of the US Navy was in charge of the country's Antarctic expedition in the mid- '30s. There, he gave a range of hills this name, in recognition of the support that a company gave his expeditions.Although the company's name has long since changed, its previous name is still famous as a brand. Can you name it?



  2. This type of aquatic bird is found in many parts of North America, as also in northern Europe, where it's called the diver. The bird is said to swim calmly along the surface and then suddenly plunge into the water to catch fish and that explains its name. Its North American name, however, comes from its yodelling cry. The bird is depicted in a one-dollar coin of Canada. Which is the bird, and by what nickname is the one-dollar coin called as a result?



  3. Which media group's baseline is 'We deliver Mumbai'?



  4. Easy! Made in Japan: Akio Morita and Sony; — : Made in America?



  5. It represents the biggest Indo- Russia defence deal. Yes, the purchase of Admiral Gorshkov will cost India Rs 7,000 crore. Till 1991, however, the aircraft carrier was known by some other name. Can you name it?



  6. The short-listed agencies included Lintas, FCB Ulka and Rediffusion, but this agency beat them all in bagging the creative account for the 'India Shining' campaign of the Government. Which is the agency?



  7. This is easy too! H5N1 is expected to cost the world billions of dollars in losses. How is it better known as?



  8. Sports, leisure and lifestyle management and marketing major IMG recently signed up an Indian film star, marking its first attempt at managing Indian film personalities. Who's the star?



  9. Who founded the Caparo group in Huntingdon in 1968?



  10. Which company manufactures mosquito repellent brands such as GoodKnight, Jet, Hit and Banish?




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