Brand Quest      (December 04, 2003)

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I.

1. Robert Louis Stevenson described one of his Treasure Island characters thus: "His left leg was cut off close by the hip, and under the left shoulder he carried a crutch, which he managed with wonderful dexterity, hopping about upon it like a bir d. He was very tall and strong, with a face as big as a ham — plain and pale, but intelligent and smiling." The character inspired the name of an American seafood chain, which is headquartered in Kentucky and has over 1,200 units worldwide. Can you name it?
   
   
   

2. After 31 years in Davos, Switzerland, the World Economic Forum’s Annual Meeting was moved to another venue in 2002. Where and why?
   
   
   

3. The expansion of Vivek Kulkarni’s newly floated BPO firm name B2K is...?
   
   
   

4. This company's 3D software, in combination with chess programme Fritz, featured in the recently drawn 'Man Vs Machine' series against Garry Kasparov. Which is this company?
   
   
   

5. Sony founder Akio Morita's most famous book is Made in Japan. He also co-authored a book with politician Ishihara Shintaro, criticising America's business practices. What was it titled?
   
   
   

6. The short- and long-term consequences of which economic move — brought about by Governments to favourably tilt the balance of trade in the long run — is depicted by the J-Curve?
   
   
   

7. Thyssen Krupp is the biggest forgings company in the world. Very soon, an Indian company will occupy the second slot, after it goes through with its acquisition of Germany's Carl Dan Peddinghaus. Can you name the company?
   
   
   

8. Easy! Which company own the Vatika hair care brand?
   
   
   

9. It's a joint stock company involving European Aeronautic Defence and Space Company and BAE Systems. Based in Toulouse, France, this company is said to directly employ over 48,000 people of over 50 nationalities. Can you name the company?
   
   
   

10. Which company built the bridge that was featured in the David Lean film The Bridge on the River Kwai?