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Brand Quest | Business Line | The Hindu |

Brand Quest      (November 27, 2003)

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I.

  1. The global owner of Pizza Hut, KFC and Taco Bell restaurant brands changed its name to Yum! Brands Inc in 2002. What was it called earlier?



  2. Some philosophy to start with! It's said to have evolved from the teaching of the Vedas, and literally means the 'end of vedas' or the 'best of vedas'. The term also forms part of the name of the organisation that will become the umbrella company for a group which founded Sterlite Industries and Madras Aluminium Company. What's the common word?



  3. He studied in a municipal school before completing his engineering degree from Karnatak University, Dharwad, and subsequently pursued an MBA from the Wharton Business School. He entered the India Administrative Service in 1981 and after over two decade s, only recently quit it, joining the private sector. Can you name this person, who is now the Chairman and CEO of a service provider for contact centres and business processes?



  4. Easy! Which newspaper magnate's life inspired the Orson Welles film Citizen Kane?



  5. The founder of this pharma company, Khwaja Abdul Hamied, completed his doctorate from the Berlin University in 1927. He set up his own company in 1935. Four years later, on a visit to the company's factory, Mahatma Gandhi noted that "he was delighted t o visit this Indian enterprise". What's the company being referred to here?



  6. Manvendra Singh : thus starts the name of the chief of a top Indian company. Who's he?



  7. The founders of this telecom company gave it a name that seeks to embrace both voice and data streams of mobile communication. Can you name it?



  8. Which company is the Chicagobased owner of the Chicago Sun-Times, the Jerusalem Post, London's Daily Telegraph among others?



  9. Which company owns the Post-it brand?



  10. An easy one to end this week's quiz: Expand WPP.




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