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Brand Quest | Business Line | The Hindu |

Brand Quest      (November 20, 2003)

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I.

  1. Which former US President said this: "Give me a one-handed economist! All my economists say, 'on the one hand...on the other'"?



  2. He did his Bachelor of Engineering from BITS Pilani and undertook postgraduate studies in management from the University of Massachusetts. Prior to his current job as Vice-Chairman and President of a major company, he was employed at GE for 10 years ti ll 1999. Before that, he worked at Bain & Co, a strategy consulting firm, and at PepsiCo. Who is being referred to?



  3. Some economists predict that this phenomenon could occur shortly in China. This happens when the economic growth is so rapid that capacities are inadequate to meet demand. The shortage then manifests itself as inflation. What's the term?



  4. Simple! What connects British film personality Rowan Atkinson to a chicory-blended coffee brand?



  5. Which prestigious marketing firm has the baseline 'Pioneers in Positioning'?



  6. The name for the sixth letter of the Greek alphabet is used to denote the percentage change in an options price per one per cent change in implied volatility. What's the term?



  7. Which oil company owns the 'On the Run' franchise system, which has been designed to meet the consumers' needs through a convenience store model?



  8. Ballantine's, Beefeater, Kahlua, Sauza, Maker"s Mark, Laphroaig, Canadian Club, Courvoisier, Tia Maria, Teacher"s and Malibu are the spirits brands of which company?



  9. Tennis star Anna Kournikova is the brand ambassador for Sahara group's project in Sahara Lake City near Mumbai. Can you name it?



  10. Which Indian group was founded by Rustomji ..., who started marketing imported bathroom and lighting fixtures in 1925?



  11. At this company, workers choose their bosses! Everyone gets to know the company's financial position. Nearly a third of the employees determine their own salaries. The President of this company, who has been instrumental in bringing these path-breaking initiatives, was able to make the company grow by a whopping 900 per cent in 10 years. Can you name the Brazilian company and its famous President?



  12. Who is the CEO of iGATE Global Solutions?




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