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Brand Quest      (November 13, 2003)

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I.

  1. "It's back," announces this Webbased company, as it begins its second avatar as a division of Roxio after a rather controversial yet popular first innings. Can you name this company, which sports the famous 'kittyhead' logo?



  2. Their work provides a case study on efficient logistics they have even achieved Six Sigma efficiency. Prince Charles, on his recent visit to India, had this to say about them: "I can say that the service they offer to the customers is of a very high standard. For more than hundred years they have had an incredible record of success without using any modern technology at all." Who was he referring to?



  3. The 27-year Concorde era ended last month. An emotional moment for many of its patrons, especially for this entrepreneur who offered to take over Concorde from British Airways but got no for an answer. He, however, had this to say: "The idea that it wi ll never fly again just seems completely and utterly wrong." Who's this?



  4. An easy connection: Can you name the word that is common to the Greek goddess, who is the daughter of Pallas and Styx, and a famous company whose equally famous logo was designed by Carolyn Davidson for a mere $35?



  5. In 1926, when this company was celebrating its 25th anniversary, its founder said the following about its flagship product: "There is no other article for individual use so universally known or widely distributed. In my travels, I have found it in the most Northern town in Norway and in the heart of the Sahara Desert." What's the product? Can you also name the company? (Clue: In 1880, the Kampfe brothers filed a patent in the US for the first such product.)



  6. Rupert Murdoch's son, James Murdoch, has taken over as the Chief Executive of which News Corp-controlled company, amid shareholder objections?



  7. Another easy one. Established in 1955, this company is the oldest manufacturer of pressure cookers in India. Which one?



  8. This IT company wanted to have a name that suggests bringing together, integrating and collaborating. Its name, thus, is derived from a combination of 'advance', 'systems' and 'co'. What's it?



  9. Which company owns the brand Burnol?




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