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Brand Quest      (October 09, 2003)

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I.

  1. An easy one to start with. LSE is London School of Economics and...?



  2. George M. Hendee and Carl Oscar Hedstrom gave their motorbike this name, in order to signify "a wholly American product in the pioneering tradition". What's the name?



  3. Making connections between unrelated events and personalities can be as interesting as cracking the straight ones. We have decided to pose at least one 'connection' question every week. This week's question is: What connects Gururaj 'Desh' Deshpande an d the New York Stock Exchange? (Clue: Or even, what connects them to 'an evergreen shrub or tree growing in the mangrove forests of tropical America and Western Africa'?)



  4. The name of this business process outsourcing company means 'expertise' in Sanskrit. What's it?



  5. Monopoly means 'single seller', literally. At least, a seller who is able to impose his will on the market. What's the term for a 'single buyer'?



  6. This company's name has supposedly been derived from a combination of the name of its founder, Elihu Thomson, and the French region of Alsace. Can you name it?



  7. Where is the headquarters of Allahabad Bank?



  8. In the 1890s, J. W. Foster started making the first running shoes with spikes. In 1958, two of his grandsons started a companion company, named after an African gazelle. Which's the company?



  9. The India Today group will from now on bring out the Reader's Digest magazine in India. It was previously brought out by RDI Print & Publishing, owned by which industrial group?



  10. What is claimed to have a “total slimness of just 3.5 mm and a wafer thin movement of 1.15 mm”?



  11. Chris Reed has recently been appointed as the interim Chairman and CEO of NYSE. Reed served as the Chairman of which financial organisation, before a power struggle forced him to quit in 2000?



  12. Tyre-maker MRF, in alliance with Hasbro, runs which company?




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