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Brand Quest      (September 18, 2003)

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I.

  1. The name of this retailer, founded in 1959 by the Fournier and Defforey families, means ‘crossroads' in English. Which one?



  2. An elderly woman, wearing a dress of one pound notes, is seen seated on a box of gold, and the Prime Minister of England (in 1797), William Pitt, is seen pretending to woo her. This is the scene depicted in a cartoon which was published that year under the caption 'Political Ravishment or ------ in danger'. The six-word phrase in the middle of the caption gave a British institution its nickname. Can you name the institution and the nickname?



  3. In 1945, Bajaj Auto kicked off its operations as --- Trading Corporation Pvt Ltd. What's the word?



  4. Headquartered in the UK, this software licensing company was established in 1998 and is owned by Ericsson, Nokia, Panasonic, Motorola, Psion, Samsung, Siemens and Sony Ericsson. Can you name it?



  5. The European Union's Trade Commissioner, Pascal Lamy, and the US trade representative to the latest WTO meet at Cancun, Robert Zoellick, share a common sporting passion? What's it?



  6. Who along with Karl Marx wrote The Communist Manifesto?



  7. Which brand is named after the nickname of a physician from Jamnagar in Gujarat, who set up a 'Rasa Shala' in 1864 to manufacture products according to Ayurvedic principles?



  8. The answer for the first of the FAQs in this consulting company's Web site runs thus: "The name is pronounced 'Reese'. It's a German word and in German diphthong, the second vowel is pronounced, not the first." What's the company's name?



  9. Easy! It was C-T-R when it was incorporated in 1911. What's the abbreviation now?



  10. Man of the moment! Dr Yaga V... R...?



  11. Which former film star is the Chairman and Managing Director of the BPO services company, Prolease India?



  12. British economists Alan Peacock and Jack Wiseman said in their theory that expenditures that rise because of a war won't fall back to their pre-war levels even after the war is over. The term for the theory refers to (and probably named after) a mechan ical device comprising a toothed wheel with a pawl that allows the device to move in only one direction. How is the theory famous as?




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