Brand Quest      (September 11, 2003)

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I.

1. Started in Coudersport (US), in 1952 as the 'Community Antenna Association', this cable entertainment service provider expanded by acquiring franchises in other areas of the US. In 1972, it was formally incorporated and named after a Greek word meaning 'brothers'. Which company are we referring to?
   
   
   

2. This family of Greek merchants set up shop in London in the early 1820s. With trade across Europe slowing down mid-century, the head of the family decided to exploit the Chinese and Indian markets. In India, the company set up by the family decided to export jute yarn from Calcutta (now Kolkata). The Depression of the early 20th century forced the company to exit India after 80 years of operations, and it was not until 1948 that it entered the country in another avatar, diversifying by selling tractor s and ballpoint pens too. Can you name this company, now a Tata enterprise?
   
   
   

3. Which company's history dates back to 1920 when it was founded as Gahagan Paints and Varnish Co Ltd at Lower Parel in Bombay?
   
   
   

4. Simple! Which company reached an out-of-court settlement with Reka Maximovitch recently?
   
   
   

5. In 1972, this company exited its Indian operations after its petroleum retailing business was nationalised (it was, then rechristened as Bharat Re- fineries Ltd and later as BPCL). The company, however, is making a comeback now, with the Government all owing it to set up outlets to retail petrol and diesel. Which one?
   
   
   

6. Which country's financial regulator is BaFin?
   
   
   

7. Which Tissot watch is named after the Swiss town where the company is based?
   
   
   

8. JK Industries is the flagship company of which group?
   
   
   

9. Dan Dumitru Ciobanu, a 24-year old Romanian, faces 15 years in prison for allegedly developing what?
   
   
   

10. Gujarat Co-operative Milk Marketing Federation: V. Kurien; National Diary Development Board:?
    
    
    

11. What does the Gini Coefficient indicate?
    
    
    

12. Nokia: 'Connecting People'; Motorola:?
    
    
    

13. Which former Chairman and Chief Executive Officer of CSX Corporation, which is in the railroad business, is now part of US President George W. Bush's economic team?
    
    
    

14. This person invented the 'Foot Eazer' in 1903 and three years later started his own company (bearing his name)? Can you name it?