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Brand Quest      (July 24, 2003)

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  1. Harvard Business School Professor Clayton Christensen has coined terms such as 'undershoot' and 'overshoot' with respect to valuation of products in the IT industry. What do the terms mean?

  2. A type of funding that falls between equity and debt, it offers a higher return than secured loans although the long-term return is lesser than what an equity instrument could offer. What's the term for such funding?

  3. "You never own a - -. You merely look after it for the next generation.." Which watch ad?

  4. Created in 1997 from the merger of two companies, the organisation's name is said to be derived from the Latin word for 'day' and the Greek word for 'world'? Can you name it?

  5. Easy! This chemist who initially manufactured detergents at home that shook the market named it after his daughter. Can you name both?

  6. Which major management consulting and technology services company's base line is 'Innovation delivered'?

  7. Prior to joining the Bush administration as National Security Advisor, Condoleezza Rice served in which oil company's board?

  8. The Government's proposed Kisan channel is to be managed by which organisation?

  9. Before floating its own firm for its India operations in 2001, Daimler Chrysler worked through a joint venture with which company?

  10. Expand CRISIL.

  11. This group which holds a 43 per cent stake in Haldia Petrochemicals Ltd is also known as TCG, which is...?

  12. Barry Diller's USA Interactive is now...?

  13. The proposed common trading platform by the Federation of Indian Stock Exchanges, which represents 21 regional stock exchanges is called?

  14. Which newspaper baron was portrayed as the megalomaniac newspaper magnate Charles Foster Kane in the film Citizen Kane?

  15. 'Bad money drives out good money' (ie out of circulation)..' Who's law?

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