Brand Quest      (July 17, 2003)

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I.

1. Russian billionaire Roman Abramovich has agreed to buy which English premiership football club for £60 million?
   
   
   

2. Regarding what did the Reserve Bank of India had this to say recently: “(It) sends strong signals regarding the country’s strength and resilience of its external sector to the international community.”
   
   
   

3. Hindustan Inks & Resins Ltd belongs to which group?
   
   
   

4. He quit his job as Executive Vice President of Sunguard and joined NASDAQ as President and CEO in May this year. Can you name him?
   
   
   

5. “Earth leaps up, sky falls. Time expands, distances contract. Trees blur, road sharpens. Sounds amplify, colours merge. The horizon charges inwards and the rearview mirror loses all meaning.” Can you name the ad?
   
   
   

6. Which Indian has been selected to succeed Ken Rogoff...later this year?
   
   
   

7. The joint venture between the UK’s Allied Domecq group and India’s Ghai group produces what?
   
   
   

8. The most famous slogan for this car was: “It runs...& runs...& runs.” Which one?
   
   
   

9. Easy! Expand FCNR (as in FCNR deposits).
   
   
   

10. This company, founded in 1837, discontinued the manufacture of candles, which was once its staple business, in the 1920s with the invention of the electric light bulb. Can you name the company?
    
    
    

11. What is the common term for a securities position not hedged from market risk?
    
    
    

12. Which Indian refrigerator maker is set to re-enter the market with its ColdCel brand?
    
    
    

13. A company wants revenue desperately, probably because it will not, otherwise, be able to meet forecasts. So, what does it do...it swaps goods/services with a friendly company. Both the companies, thus, book revenues. So, what’s the term for a deal that lacks substance but is merely a saving grace?
    
    
    

14. Which channel has been brought to India by the London-based Zone Vision and distributed by Zee-Turner?
    
    
    

15. A science question, with a business background!!! What’s the 77th element in the periodic table (the name was given to a telecom project which eventually failed)?