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Brand Quest      (June 05, 2003)

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I. Marketing Quotient

  1. AstraZeneca's Prilosec, an ulcer-treatment drug, is called the 'purple pill' for its colour. The successor to Prilosec has the same colour and is referred to as the 'new purple drug'. Can you name it?

  2. Who said, “The meek shall inherit the earth, but not its mineral rights”?

  3. Advertising brokers Carlton and Smith began buying and selling space in religious journals in 1864. In 1868, the former became the sole owner and employed a youngester to whom he sold the agency in 1877. The youngster named it after himself in 1878. Ca n you name the agency?

  4. The Native Stock and Share Brokers Association was formed in 1887. How do we know it today?

  5. What is the technical term for a property which isn't subject to any claims by creditors?

  6. In cable television terminology, what is HITS?

  7. What does the 'Q' in Qantas stand for?

  8. The 'Four Rings' emblem of this company is symbolic of the merger of four independent automakers in 1932. Can you name the company?

  9. This company, which is headquartered in Luton and is part of General Motors, has a sister organisation - IBC Vehicles. Can you name the company?

  10. Who is referred to as the 'Man who broke the Bank of England'?

  11. India's largest zinc and lead producer, Hindustan Zinc Ltd, belongs to which group?

  12. Arun Sarin is to succeed Christopher Gent as CEO of this group in July. Which one?

  13. Alan Greenspan, during his speech in 1996 at the American Enterprise Institute for Public Policy Research said: “Clearly, sustained low inflation implies less uncertainty about the future, and lower risk premiums imply higher prices of stocks and othe r earning assets. We can see that in the inverse relationship exhibited by price/earnings ratios and the rate of inflation in the past. But how do we know when - - has unduly escalated asset values, which then become subject to unexpected and prolonged c ontractions as they have in Japan over the past decade?” Fill in the blanks with a two-word phrase, which has now become famous among investors.

  14. Godrej Consumer Products Ltd has entered into a pact with Shogun Diapers Ltd for the acquisition of trademark and copyright relating to which brand?

  15. In the pre-accounting scandal corporate America, the Big Five accounting firms included KPMG, PricewaterhouseCoopers, Andersen, Delloite, Touche & Toumatsu and which other company?

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