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Brand Quest      (May 15, 2003)

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I. Marketing Quotient

  1. The Economist invented this 'lighthearted' guide in 1986 and says it 'was never intended as a precise predictor of currency movements but as a tool to make exchange-rate theory more digestible'. What was the invention?



  2. Coca Cola: Dr John S. Pemberton, Pepsi-Cola:?



  3. What is the term for crude oil with low sulphur content - for instance, those from North Africa, Nigeria and North Sea?



  4. Jujiro Matsuda started this company in 1920 as Toyo Cork Kogyo Co Ltd but its present name is derived from the Zoroastrian God of reason. Name the company.



  5. Which South Indian group's healthcare products include Tejaswini Ayurvedic Skin Care Capsules and Medimix Ayurvedic Cough Syrup?



  6. This insurance company was named CGNU after the merger of CGU and Norwich Union in May 2000, though it was rechristened within a couple of years. What's its name now?



  7. Wal-Mart has decided to sell its grocery distribution business to Warren Buffet's Berkshire Hathaway, so that it can focus completely on the retail business. What's the distribution unit called?



  8. What is the name of the organised volunteer force of Home Depot associates, which was established in 1992 to promote community activities in alliance with nonprofit organisations in North America?



  9. In 1989, Middle South Utilities was renamed with this term, which is supposed to be a combination of the words 'enterprise', 'energy' and 'synergy'. What?



  10. Who said: 'Half my advertising is wasted. I just don't know which half'?



  11. Which company's beer brand is Castle?



  12. Only women can become members of this organisation. All members are owners and are referred to as 'sisters'. To look into the day-to-day affairs of individual units, Sanchalikas are appointed. Name the organisation.



  13. Who is known as the 'Wizard of Woz'?



  14. What was Mahindra & Mahindra called when it was formed in 1945?




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