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Brand Quest | Business Line | The Hindu |

Brand Quest      (March 13, 2003)

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I. THE EXPENSE ACCOUNT

Check your knowledge on famous hotels of thw world

  1. It is the world's tallest hotel and the most premium landmark of Dubai. It is often called 'the world's first seven star hotel' and is generally considered the ultimate sign of opulence in the world. Name the hotel.



  2. Which famous hotel chain was set up originally in 1972 by Air France as a luxury hotel for its clientele, and owned by the airline till 1994 (Clue: guessable, if you can think of all the leading hotel chain names)?



  3. What famous hotel was founded in 1887 in Singapore and subsequently named after one of the most prominent Westerners who built up the city into the modern country it is today?



  4. Which famous international hotel chain is owned by Japan Airlines?



  5. An association of premium hotels, this organisation provides marketing support, and also lends a seal that assures the highest standards of global luxury. In India, less than 20 hotels carry the seal, of about 400 hotels across the world. Name the orga nisation.



II. BRAND MATCH

Some of the most famous products and service brands of the world are not prominent in India since they have not been launched officially in India. Match some of these brands and the product categories they belong to:

    1. Dreyer's        a. Apparel
    2. Tums            b. Ice-cream
    3. Diesel          c. Footwear
    4. Vans            d. OTC drug
    



III. COPY TEST

Following are words picked out of the body copy of a print ad, voiceover of a TV commercial, or simply, a baseline for the brand. Can you identify the brand advertised?
  1. "Families that use ___ regularly, fall ill less often"



  2. " 'I drive, you drive, I drive, you drive , I drive, you drive, I drive & ' "



  3. "If all men are born equal, it must be their cars that help women to choose."



  4. " Ban jaye dil ki baat. Haan ji!"



  5. "Do you remember who was the second man on the moon?. There can be only one original."



IV. TAKE YOUR PICK

Select the right answer (2 pts each)
  1. What famous brand of watch is endorsed by the Golfer Tiger Woods?

    • Movado
    • Rolex
    • Tag Heuer
    • Omega



  2. ITC has launched India's most premium cigarette priced at Rs 100 per pack of 20s. Under what brand has this brand been launched?

    • Wills Power
    • Wills Insignia
    • Taj Mahal
    • Classic Kings



  3. Marvin Bower who joined this management consultancy is generally considered one of the founding fathers of the consulting business. Which consulting firm was he associated with from 1933 until his retirement in 1992?

    • Arthur D. Little
    • Mercer
    • Booz Allen Hamilton
    • McKinsey



  4. Which publishing group recently launched the Indian version of the international sports magazine Golf Digest?

    • Bennett Coleman
    • Anand Bazaar Patrika
    • Living Media
    • Mid-day



  5. What is the brand of Sports Utility Vehicle (SUV) launched recently by General Motors in India under the Chevrolet banner?

    • Pajero
    • Subaru
    • Forrester
    • Mondeo




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