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Brand Quest | Business Line | The Hindu |

Brand Quest      (February 20, 2003)

To get answer, point at the ANSWER icon

I. POT POURRI

Check your knowledge on a potpourri of questions on oil brands (4 pts each)

  1. Name the brand of edible oil owned by the National Dairy Development Board in Anand in India, one of the largest selling brands.



  2. Name the brand of premium cooking olive oil owned by Unilever worldwide, which is being marketed in India by RR Oomerbhoy & Co.



  3. Name the cooking oil brand owned by the Indian company Adani Wilmar, which is promoted with the tagline Thoda aur chalega.



  4. What famous brand of oil, generic to the category of groundnut cooking oil, owned by Ahmed Mills, disappeared from the market following a reported family feud?



  5. Which company owns the following brands of cooking oil (i) Saffola (ii) Dalda.



II. BRAND MATCH

Some of the most famous products and service brands of the world are not prominent in India since they have not been launched officially in India. Match some of these brands and the product categories they belong to: (1 pt each)

    1. Seat              a. Convenience store chain
    2. Prada             b. Consulting
    3. 7 - Eleven        c. Automobiles
    4. Bearing Point     d. ISP
    5. Tiscali           e. Luxury goods
    



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TV commercial, or simply, a baseline for the brand. Can you identify the brand advertised? (3 pts each)
  1. "Introducing ______. Now, there are lots of reasons for you and your vehicle to say Achcha lagta hai."



  2. "Toh aaj, _____ ho jayee"



  3. "Will you retire with enough for yourself? Or with enough for the next few generations? How far will you take your dreams?"



  4. "The inimitable smoothness. The raw energy. Jonty Rhodes. Truly _____. Truly World Class."



  5. "No Boundaries".



IV. TAKE YOUR PICK

Select the right answer (2 pts each)
  1. The sponsorship row over the Indian team sponsor for cricket is well-known now. Which company is the Indian hockey team's sponsor?

    • Pepsi
    • Coca-Cola
    • Bharat Petroleum
    • Castrol



  2. What kind of foods are commonly referred to as Frankenfoods?

    • Foods from genetically modified crops
    • Foods that can potentially cause cancer
    • Foods which cause obesity
    • Foods that are served in McDonald's



  3. Eli Lilly has launched a new drug, which is the first in 'direct' competition to the much-reported Viagra, which was launched by Pfizer a few years ago. Name the drug.

    • Penegra
    • Cialis
    • Lily
    • Energex



  4. Which Indian bank has become the first full-fledged 'bullion' bank dealing in a range of gold-related products, including its recent launch of gold coins for sale?

    • SBI
    • Corporation Bank
    • ICICI Bank
    • HDFC Bank



  5. Following objections from ICC in Sahara India being the team sponsor on the apparel of the Indian cricket team, which brand would be official team sponsor for the Indian cricket team for the World Cup in South Africa?

    • Amby Valley
    • Subrata
    • Pepsi
    • Castrol




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