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Brand Quest      (January 09, 2003)

To get answer, point at the ANSWER icon

I. POTPOURRI

Check your knowledge on a potpourri of questions on the latest news in the world of business :

  1. Lycra is one of the world's best known brands in textiles. Which famous MNC owns the brand?



  2. What senior position in the world of international business is held by the former Thailand member of Parliament, Supachai Panitchpakdi ?



  3. In the world of loyalty programmes, who or what is 'Flying Dutchman' ?



  4. Which city was known as Sakchi till 1919, when it was given its current name in honour of the businessman whose steel plant in the city provided steel rails to the British during World War I?



  5. According to the popular rule of thumb, what word is used to describe the economic state when a country goes through at least two consecutive quarters of declining GDP?



II. BRAND MATCH

Some of the most famous products and service brands of the world are not prominent in India since they have not been launched officially in India . Match some of these brands and the product categories they belong to : 

    1.  Pentel				a.   Cars
2.  Rosie				b.   Supermarket
3.  Kroger				c.   Pens
4.  Luvs                                d.  Magazine
5.  Kia					e.  Diapers



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TV commercial, or simply, a baseline for the brand. Can you identify the brand advertised?
  1. has a favourite armchair, now you can take yours for a spin."



  2. Out. Get Going'



  3. of the first kiss, first nightcap, first whatever. Skin him for what he's worth"



  4. client at a time'



  5. is more valuable. That's why the ___ has always been worth more."



IV. TAKE YOUR PICK

Select the right answer (2 pts each)
  1. Under what brand has the Reliance Group launched its mobile services through WiLL technology ?

    • IndiaOne
    • IndiaMobile
    • Sapna
    • Ambani



  2. Which company manufactures and markets the Parker range of pens in India ?

    • Luxor
    • Gillette
    • Cello
    • Today's



  3. Which Canadian mutual fund firm recently announced its decision to quit the Indian market - and end its operations in the assets market ?

    • Principal Mutual Fund
    • Pioneer Mutual Fund
    • Dundee Mutual Fund
    • Alliance Mutual Fund



  4. Which Indian businessman was instrumental in the establishment of the advanced school of research & learing - the Indian Institute of Science, Bangalore?

    • Vinod Khosla
    • Nusli Wadia
    • Jamshetji Tata
    • GD Birla



  5. What is the country of origin of the international airline, Lufthansa ?

    • Netherlands
    • Germany
    • Spain
    • Sweden



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