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Brand Quest      (December 12, 2002)

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I. POT POURRI

Check your knowledge on a potpourri of questions in the world of brands and marketing. (4 pts each)

  1. Which famous Indian brand of ready-to-wear apparel derives its name from an exclusive residential street in New York city, famous for expensive tastes?



  2. Why were the two senior corporate executives Ronald Zarrella of Bausch & Lomb and Kenneth Lonchar, CFO of Veritas Software, in controversial business news recently ?



  3. Bill Gates has authored two books - both of which hit the business bestseller lists. The first book was titled `The Road Ahead'. What was the title of his second book ?



  4. In 1995 - this bank with a lot of heritage announced bankruptcy and was taken over by the Dutch Financial Group ING for a symbolic sum of one pound. Name the bank.



  5. Which search engine's name literally means, `View from above' ?.



II. BRAND MATCH

Some of the most famous products and service brands of the world are not prominent in India since they have not been launched officially in India . Match some of these brands and the product categories they belong to. (1 pt each) 

    1. Heidelberg                      a. Snackfood
2. Bass                            b. Magazine
3. Hostess                         c. Shoes
4. Rolling Stone                   d. Retail
5. Carrefour                       e. Printing press



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC, or simply, a baseline for the brand . Identify the brand. (3 pts each)
  1. `So, What are you thinking of ?'



  2. `A million stars in the sky and 1,00,000 on the road.'



  3. `As you race down the open road and catch the wind in your hair, you'll feel a a lot younger and happier, and the true meaning of sunshine car will dawn on you.'



  4. `How do you choose a Tablet PC ? Easy. Choose the one Microsoft did.'



  5. `Challenge me' `Complement me' Inspire me' Recognise me' Amaze me' Surprise me'



IV. TAKE YOUR PICK

Select the right answer (2 pts each)
  1. Which company has recently launched a chain of hypermarkets under the brand `Big Bazaar' ?

    • S.Kumars
    • Tata Retail
    • Pantaloon Retail
    • Shoppers' Stop (Rahejas)



  2. Which mutual fund company recently launched, for the first time in India, a dollar fund which invests in US Government Securities?

    • Franklin Templeton
    • Citibank
    • Standard Chartered Grindlays Fund
    • Zurich



  3. Which famous IT com pany has - as a part of its logo - a representation of the San Francisco Golden Gate bridge ?

    • Cisco Systems
    • Microsoft
    • AMD
    • Nortel Networks



  4. Which company was credited with launching the world's first-ever laptop computer ?.

    • Acer
    • Toshiba
    • IBM
    • Apple



  5. What famous international brand of casual wear gets its name from the famous tennis player who launched the company more than five decades ago ?

    • Perry
    • Buddy Davis
    • Lacoste
    • John Miller



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