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Brand Quest      (October 31, 2002)

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Check your knowledge on some famous management gurus. (4 pts each)

  1. Considered one of the foremost management gurus, this Harvard Business School professor gained fame in the '80s through books Competitive Strategy, Competitive Advantage and Competitive Advantage of Nations. Name him.

  2. Which famous management thinker and former McKinsey consultant first gained fame with his book In Search of Excellence written alongwith his McKinsey colleague Robert Waterman ?

  3. With degrees in medicine, psychology and physiology - he became a prolific management writer, and is famous for introducing the phrase 'Lateral Thinking' into common management lingo. Name him.

  4. Which famous management thinker propounded the concept of Theory X and Theory Y management styles in his famous book 'The Human Side of Enterprise' ?

  5. Another prolific managment writer, he was the son of a vicar and started his corporate career as an economist with Shell. His famous books include Gods of Management (1979) and The Age of Unreason (1989). Name this famous management thinker?


Some of the most famous brands of the world are not prominent in India since they have not been launched officially in India . Match some of these brands and the product categories they belong to. (1 pt each)

    1.  Kent                        a.   Steel
    2.  Canal Plus                  b.   Gin
    3.  Thyssen'                    c.   Cosmetics
    4.  Vichy                       d.   Television channel
    5.  Beefeater                   e.   Cigarettes


Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply, a baseline for the brand . Identify the brand advertised. (3 pts each)
  1. 'My ___. Dependable like Dad.' 'My ____. Spirited like my son'

  2. 'The fastest way to receive money worldwide'

  3. 'Wah ... Sunil babu, naya ghar, nayi gaadi ..nayi Mrs. , Badiya hai'

  4. 'Yeh roti hai yaa rishwath ?'

  5. 'Know how it feels when your five-month-old darling touches your face and rubs her nose against your cheek ? Good, then you know how this suit feels.'


Select the right answer (2 pts each)
  1. Under what brand name has Bharat Sanchar Nigam Ltd (BSNL) recently launched its cellular phone service ?

    • Celforce
    • CellOne
    • Magic
    • Dolphin

  2. What is the country of origin of the famous beer brand San Miguel ?

    • Hong Kong
    • Mexico
    • Brazil
    • Phillipines

  3. What is the fullform of HBO - the famous international English movie channel ?

    • Hollywood Box Office
    • Home Box Office
    • Hollywood Braodcasting Operations
    • Home Broadcasting Office

  4. Which multinational company owns the German light bulb brand Osram - one of the oldest brands in the lighting industry ?.

    • Bosch
    • Siemens
    • General Electric
    • Philips

  5. Which company is the title sponsor for the current test series between West Indies and India being played currently ?

    • Exide
    • Pepsi
    • Coca Cola
    • Sahara

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