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Brand Quest      (October 24, 2002)

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I. THE STORYBOARD

Check your knowledge on some of the current TV commercials and their storylines. (4 pts each)

  1. In which current TV commercial would you encounter a teenager squirming trying to gain courage to buy an adult movie at a video store ?



  2. Which series of TV commercials has two characters as commentators constantly discussing on the various terms of cricket - a format which the brand has adopted for more than 2 years over more than half a dozen commercials ?



  3. Which current TV commercial featuring ShahRukh Khan is actually a teaser ad - with a 'What happens next' ending asking viewers to log onto a website for the rest of the story ?



  4. Which brand uses the new Bollywood movie Road as an endorsement in its current TV commercial ?



  5. In what current TV commercial does a young man rush with a vital floppy disk containing the code file for an important rocket launch ?



II. BRAND MATCH

Some of the most famous brands of the world are not prominent in India since they have not been launched officially in India . Match some of these brands and the product categories they belong to. (1 pt each) 

    1. Mazola                               a.   Bottled water
2. Corona                               b.   Sports energy drink
3. Gatorade                             c.   Watch
4. Elba                                 d.   Beer
5. Dasani                               e.   Cooking oil



III. COPY TEST

Following are words picked out of the body copy of a Print ad, Voice-over of a TV Commercial, or simply, a baseline for the brand . Identify the brand. (3 pts each)
  1. 'You can now access your official e-mail, even when you're not in the office. Sorry.'



  2. 'I used to be an ugly duckling but after I bought the new ________ I was voted the most beautiful girl in the world! '



  3. 'Almost all men and ladies do it once a day. May we suggest a better way of doing it?'



  4. 'Maine desh ka namak khaya hai'



  5. 'Take a shortcut to office, through the Alps. ....Rev your imagination.'



IV. TAKE YOUR PICK

Select the right answer (2 pts each)
  1. Which company owns the brand Xbox, its first major entry into the video games market away from its core business ?

    • Sony
    • AT & T
    • Microsoft
    • Intel



  2. Apart from Pepsi, ShahRukh Khan and Kareena Kapoor endorse together another brand - even though the brand does not have a footprint across the country. Name the brand ?

    • Manikchand
    • Star Gold
    • AirTel Magic
    • Hyundai Santro



  3. Which famous personality appears in the ads for the motorcycle brand Kinetic Boss ?

    • Sachin Tendulkar
    • Kapil Dev
    • Virendra Sehwag
    • Hrithik Roshan



  4. Ovaltine was a big brand of malt drink in India before it disappeared from the Indian market more than two decades ago. This brand, owned by a famous pharmaceutical company was recently in the news for a reported sale of the brand. Name its curr ent owner.

    • Pfizer
    • Glaxo
    • Novartis
    • SmithKline Beecham



  5. What famous soap brand of Procter & Gamble has been licensed to Nirma recently for manufacture & marketing in India, which would mean a comeback for the brand into the Indian market ?

    • English Leather
    • Camay
    • Ivory
    • Crest



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