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Brand Quest | Business Line | The Hindu |

Brand Quest (October 10, 2002)

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I. BRAND ORIGINS

Check your knowledge on the how some major international brands have adopted their names. (4 pts each)

Which famous retail chain of coffee shops gained its name from the name of the coffee-loving first mate in the novel Moby Dick ?
Which cigarette brand derives its name after its company's founder R J Reynolds saw the photograph of an animal 'Old Joe' from Barnum & Bailey Circus in the 1910s ?
Which famous restaurant chain - which recently set up its first restaurant in India - gained its name from a famous song by the rock group Rolling Stones ?
What brand of shoes derives its name from a dish of fried cornmeal balls - which was used in Southern USA to quiten barking dogs ?
Which famous automobile brandname has its origin in a Latin word which literally means 'I Roll' ?

Some of the most famous brands of the world are not prominent in India since they have not been launched officially here. Match some of these brands and the product categories they belong to. (1 pt each)

1.  John Deere                          a.   Binoculars
2.  Famous Amos                         b.   Tractors
3.  Gibson                              c.   Shoes
4.  New Balance                         d.   Guitars
5.  Zeiss                               e.   Cookies

III. COPY TEST

Following are words picked out of the body copy of a Print ad, Voice-over of a TV Commercial, or simply, a baseline for the brand . Identify the brand. (3 pts each)

'1600 cc ROCAM Power. Now at Rs 6.06 lakh. Beware of car. The dogs are tame'
'Safar josh ka. Khushi jeet ki'
'Mithas Mazzedar. Namkeen lazzadar.'
'Deewana bana de'
Presenting ________. Move up in life the powerfuel way'

IV. TAKE YOUR PICK

Select the right answer (2 pts each)

Tata Chemicals owns the detergent brand name 'Shudh' . Which company owns the salt brand under the same name 'Shudh' ?
- Tata Chemicals
- Nirma
- Hindustan Lever
- Dandi Salt
Which company owns the following apparel store brands : Stop, Karot, Kashish ?
- Shoppers' Stop
- Pantaloons
- Globus
- Westside
Which famous advertising agency was founded by the Frenchman Marcel Bleustein-Blanchet at the age of 20 in 1927 ?
- Euro RSCG
- Publicis
- Dentsu
- Young & Rubicam
Which advertising agency is characterised by the presence of a bowl of apples at the reception counter in all its major offices across the world - a habit which it has maintained since its establishment in 1935 ?
- Ogilvy & Mather
- J Walter Thompson
- Saatchi & Saatchi
- Leo Burnett
Which famous European brand is famous for its pneumatic shaped icon called Bibendum ?
- Goodyear tyres
- ING Bank
- Michelin
- Audi

Brand Quest | Business Line | The Hindu |