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Brand Quest | Business Line | The Hindu |

Brand Quest      (September 26, 2002)

To get answer, point at the ANSWER icon

I. BRAND PERSONALITY

Check your knowledge on the world of celebrity endorsements. (4 pts each)

  1. Which famous personality is the common link between the following brands - Pantaloon, AMP Sanmar and MRF?



  2. Crowning Glory, the soap brand owned by Godrej, is closely associated with its famous endorser. Name the celebrity who endorses it.



  3. Which international brand faced considerable public embarrassment a few years ago when its star endorser and US sportsman O.J. Simpson was embroiled in a murder accusation?



  4. International celebrities in Indian ads is not a new phenomenon. For which suitings brand did cricketer Geoffrey Boycott wield the willow to give tennis stars Leander Paes and Mahesh Bhupati a few lessons in cricket?



  5. The cricketers Vivian Richards and Allan Border endorsed an Indian brand more than a decade ago. Name the brand.



II. BRAND MATCH

Some of the most famous brands in the world are not prominent in India as they have not been officially launched here. Match these brands to product categories they belong to. (1 pt each)

    1. Ahold                                a. Cigarettes
    2. Godiva                               b. Scotch whisky
    3. Bear Sterns                          c. Retail
    4. Ballantine's                         d. Chocolates
    5. Peter Stuyvesant                     e. Investment banking
    



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'Inside every HR department is a profit centre just dying to get out'



  2. 'Headsturnmoto... Metalmott... Jetsomoto... Buddymoto... Hipncoolmoto...What's your moto?'



  3. 'Khoya, khoya rahta hoon khwabon mein teri... Deewana ban gaya hoon mein chahat mein teri'



  4. ' ____ starts to work in six seconds'



  5. 'In terms of attention to detail it comes close to a German car. Test drive one today''



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which international telecom company uses the baseline, 'Intelligence Everywhere'?

    • Ericsson
    • Nokia
    • Motorola
    • Alcatel



  2. Which brand of shaving blade is advertised with the tagline the 'World's largest selling double edged blades'?

    • 7'O Clock
    • SuperMax
    • Erasmic
    • Gillette Presto



  3. The TV channel AXN is planning to launch a new series of the serial *Who Dares Wins. Which former Australian fast bowler is the host of the programme?

    • Brendon Julian
    • Mike Whitney
    • Dennis Lillee
    • Rodney Hogg



  4. Which watch brand has issued a special edition watch to celebrate the 40th anniversary of the famous fictional secret agent James Bond?

    • Omega
    • Tag Heuer
    • Rolex
    • Movado



  5. Which company has recently taken over the apparel brand Color Plus?

    • Raymond
    • Indus League
    • Arvind Mills
    • Madura Garments




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