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Brand Quest | Business Line | The Hindu |

Brand Quest      (September 12, 2002)

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I. Potpourri

A mixed bag of questions this week. (4 pts each)

  1. Skoda is now an automobile brand owned by Volkswagen. What is the country of origin of the brand Skoda?



  2. Moulinex, the famous international brand of home appliances has been recently taken over by another household appliances company. Name the company.



  3. Which famous Indian garment company, formerly owned by Coats Viyella, is now owned by Indian Rayon of the Aditya Birla group?



  4. Which Indian company owns the famous brands Hajmola, Vatika and Real?



  5. Which hotel group owns the following international hotel chains - Sheraton, Westin, Four Points and St. Regis?



II. Brand Match

Some of the most famous brands in the world are not prominent in India as they have not been officially launched here. Match these brands to product categories they belong to. (1 pt each)

    1. Taylor Made                  a. Shipping
    2. Miller			b. Cigarettes
    3. APL				c. Automobiles
    4. Maybach			d. Golf products
    5. Pall Mall			e. Beer
    



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'It's who you are'



  2. 'Not every childhood in Rajasthan ends up in child marriage'



  3. 'Forget our sales records. Let others match our new car'



  4. 'It's not lipstick. It's jellip'



  5. 'We are all born equal. With an ________ , that's where the similiarity ends'



IV. Take your pick

Select the right answer. (2 pts each)
  1. In the world of palmtops and PDAs, Compaq:iPaq :: HP: ______ (although the companies have now merged and the iPaq is already being advertised under the HP brand).

    • Portege
    • Brio
    • Jornada
    • Palm



  2. Which multinational company, associating itself strongly with the colour brown , has launched a print campaign with different themes such as 'Brown and the CEO', 'Brown and the CFO' among others, with the baseline, 'What can Brown do for you?' ?

    • Braun
    • UPS
    • Xerox
    • Danone



  3. Sherwin Williams and Akzo Nobel are global leaders in what famous product category?

    • Firearms
    • Decorative paints
    • Dye chemicals
    • Golf equipment



  4. Hawk Eye, a recent technology innovation in the game of cricket for identifying potential LBW decisions, is partly owned by which famous company?

    • Bosch
    • Siemens
    • Microsoft
    • LG



  5. Which garment company has recently made a foray into the denim market with its new brand - SF Jeans?

    • Indus League
    • Madura Garments
    • Arrow
    • Color Plus




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