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Brand Quest | Business Line | The Hindu |

Brand Quest      (September 05, 2002)

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I. ADWATCH

Check your knowledge on some famous TV commercials of Hindustan Lever (HLL), one of India's largest advertisers. (4 pts each)

  1. What famous soap brand has traditionally been advertised, across the world as the 'Beauty bar of film stars'?



  2. With which famous brand of HLL would you associate the following catchphrases/ acronyms a. ZPTO b. KarKar?



  3. A recent campaign for this famous brand focuses on the theme, '___ badal gaya', bringing into the limelight the fact that the formulation of this century-old product has changed. Name the brand.



  4. In the TV commercial for which brand did the famous Tabla player Zakir Hussain declare that he would quit playing the tabla if someone could find a better product?



  5. For which HLL brands do the following famous personalities appear a. Govinda b. Rahul Dravid?



II. BRAND MATCH

Some of the most famous brands in the world are not prominent in India as they have not been officially launched here. Match these brands to product categories they belong to. (1 pt each)

    1. Neutregena                   a. Apparel
    2. Fox                          b. Crockery
    3. Noritake                     c. Toys
    4. Brio                         d. Cosmetics
    5. Giordano                     e. TV Channel
    



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'The mail was something one received either at home or work. Or not at all. Until Sabeer Bhatia made the whole wide world an address'



  2. 'Official sponsor of DigitAllPassion'



  3. 'Look good walking the corporate ladder or the dog'



  4. 'Jo bhi khaye, dost ban jaaye'



  5. 'Romancing the Stars'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which company has recently withheld a high profile name change to Altria following a stay injunction from a venture capital firm of the same name?

    • PricewaterhouseCoopers
    • Philip Morris
    • Federal Express
    • Holiday Inn



  2. There have been two high profile launches of branded petrol with additives, first by Bharat Petroleum with Speed, and more recently by Hindustan Petroleum. What is HPCL's brand?

    • Club HP
    • Power
    • HighPo
    • Racer



  3. Maestro and Electron are popular brand names in what category of products?

    • Debit cards
    • Golf equipment
    • Music instruments
    • Electric cars



  4. In what TV commercial, currently on air, promising a 'lifetime guarantee' does former cricketer Mansur Ali Khan Pataudi appear?

    • Graviera Suitings
    • Century Ply
    • Asian Paints' Royale
    • Samsonite luggage



  5. Aishwarya Rai, Amitabh Bachchan and Raj Babbar are directors in which corporate entity?

    • Sahara India
    • Balaji Telefilms
    • Mukta Arts
    • Zee Telefilms




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