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Brand Quest | Business Line | The Hindu |

Brand Quest      (August 29, 2002)

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I. NAME'S THE GAME

Check your knowledge on famous brandnames and their origins. (4 pts each)

  1. In 1958, a Frenchman launched the first low-cost, disposable ballpoint pens in Europe, which revolutionised the writing instrument market. The brandname was a derived from his own name. Name the brand.



  2. Name the famous African gazelle whose name was adopted as the brandname of athletic footwear by grandchildren of the original founder of the company Joseph Foster, before they dramatically grew the business.



  3. Which of the following brands does not derive its name from its founder: Maggi, Kraft, Jeep, Braun, Bacardi



  4. Japanese Businessman Shojiro Ishibashi founded this tyre company is 1931 - and adopted as its brandname an English translation of his own surname with an eye on the foreign markets. Name this famous brand of tyres, which you seldom associate with its Japanese origins.



  5. Domex is the Hindustan Lever brand famous in India for its plank 'Kills all known germs'. What is the name of the original British brand on which the product is based (including the tagline), and takes its name from ?



II. BRAND MATCH

Some of the most famous brands of the world are not prominent in India since they have not been launched officially in India. Match some of these brands and the product categories they belong to. (1 pt each)

    1.  Titleist                    a.   Cookies
    2.  Persil                      b.   Music systems
    3.  Hovis                       c.   Detergents
    4.  Oreo                        d.   Bread
    5.  Bang & Olufsen              e.   Golf Equipment
    



III. COPY TEST

Following are words picked out of the body copy of a Print ad, Voice-over of a TVC or simply a baseline.Identify the brand. (3 pts each)
  1. ' Finally a withdrawal plan that treats you like a responsible adult and not an eight year old'



  2. 'Here's to 200 years on working with really great people'



  3. 'Koi sang meet ho, koi sang yaar ho, koi bhi baat ho, koi apna saath ho... .. koi apna khaas ho.'



  4. 'Making the sky the best place on earth'



  5. '365 days on a holiday'



IV. TAKE YOUR PICK

Select the right answer (2 pts each)
  1. The famous brothers Jake, Abe, Sam , Harry, sons of Benjamin who emigrated from Poland to USA in the late 19th Century are behind which famous brand/company ?

    • Warner Brothers
    • Levi's
    • Johnson & Johnson
    • Lever Brothers



  2. Name the ISP brand of the Tata Group which is being phased out following its takeover of VSNL ?

    • Tata ISP
    • Tring Tring
    • Tata Nova
    • Mantra



  3. Which famous personality, one of India'a biggest insurance agents is to appear in the TV commercials of LIC ?

    • Poonam Dhillon
    • Ritu Nanda
    • Anupam Kher
    • Rajmohan Gandhi



  4. Which brand created a controversy with its print ad on Independence Day with a map of India in which Kashmir was specially marked with the line 'Too Good to Share', also the brand's proposition ?

    • Cadbury's Temptations
    • Alpenliebe
    • CoffyBite
    • Nestle Polo



  5. Which corporate entity is involved with the Amitabh Bachchan starrer 'Aitbaar' as a co-producer ?

    • Tata Infomedia
    • Pantaloons
    • Reliance Infocomm
    • Balaji Telefilms




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