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Brand Quest      (July 18, 2002)

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I. IN THE NEWS

Check your knowledge on the business of newspapers. (4 pts each)

  1. The Times of India has been recently ranked the world's No.1 English daily newspaper in terms of circulation. Which newspaper ranks No.2 on the list?



  2. There are three Indian newspapers in the top 10 highest circulated English dailies in the world. The Times of India is one. Name the other two.



  3. With which newspaper would you associate the names Charles Dow and Edgar Jones - who also founded the famous stock market index?



  4. It was the famous voice of the Russian communist government until it closed down in 1991. Name the newspaper.



  5. All the President's men was a famous book and movie based on two journalists' experience while uncovering the Watergate scandal in the 1970s. Which newspaper did they work for?



II. BRAND MATCH

Some of the most famous brands in the world are not prominent in India as they have not been officially launched here. Match these brands to product categories they belong to. (1 pt each) 

    1. Salem                                a. Baby foods
2. Guinness                             b. Ice-cream
3. Gerber                               c. Bottled water
4. Ben & Jerry's                        d. Beer
5. Dasani                               e. Cigarette



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'You're working hard to be number one in your field. However, your _____ already is.'



  2. 'Pick your jungle. It was designed with no road in mind'



  3. 'Hum apne ghar mein ________ zarur rakhenge warna...Rohan rocket scientist kaise banega'



  4. 'Tears par control. Fears par control. Years par control'



  5. 'Starting today, cars will suffer from a low self esteem'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which famous person is the star attraction of the forthcoming TV serial on Sony TV - Kahin Naa Kahin Koi Hai?

    • Sachin Tendulkar
    • Madhuri Dixit
    • Atal Behari Vajpayee
    • Amitabh Bachchan



  2. Who or what is Itanium?

    • Sub-brand of Toshiba laptops
    • Brand of gold mobilephones from Ericsson
    • New metal to be used for light combat aircrafts
    • New microprocessor chip from Intel



  3. The FMCG brands Clorets and Halls are up for sale following the takeover of the business by this giant multinational pharmaceutical company. Name the company.

    • Pfizer
    • Novartis
    • Glaxo
    • Bayer



  4. Dalal Street : Mumbai : : Lyons Range :---?

    • Chennai
    • Kolkata
    • Ahmedabad
    • Delhi



  5. Which Indian corporate group currently owns and runs the operations of the international magazine Reader's Digest?

    • RPG group
    • Bennett Coleman & Co
    • The Tata group
    • Living Media



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