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Brand Quest | Business Line | The Hindu |

Brand Quest      (April 18, 2002)

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I. POTPOURRI

A mixed bag of questions this week. (4 pts each)

  1. What's common to Hindustan Dorr-Oliver, Mather & Platt, Gordon Woodroffe and Falcon Tyres?



  2. With which international restaurant chain would you associate Hollywood stars Sylvester Stallone, Arnold Scwarznegger and Bruce Willis?



  3. Which TV commercial, currently on air, features the advertures of cartoon characters Pyro and Mania, based loosely on Tom and Jerry?



  4. A new international brand in the Indian market, it has a strange name for a cheese brand and is promoted by Fromageries Bel in India. Name the brand.



  5. The South Indian actress Simran appears in the pan-national ads for which famous beverage brand?



II. MATCH PLAY

Many pharmaceutical brands are not advertised aggressively, but are still popular with Indian consumers. Match the following famous pharmaceutical brands with the companies that market them. (1 pt each)

    1.  Voveran                     a. Pfizer
    2.  Zinetac                     b. Himalaya Drugs
    3.  Liv - 52                    c. Glaxo Smikline
    4.  Cifran                      d. Novartis
    5.  Becosules                   e. Ranbaxy
    



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'Does your petrol ensure lesser emissions? For Sure!'



  2. 'Getting more from the bean for a great full flavour'



  3. 'Your mom knows how you like your bed, your toast, your coffee. The question is, how did we find out?'



  4. 'Celebrate the magic of winter in summer'



  5. 'Revolutionary cooling technology. Available under your collar'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. With which brand of liquor would you associate the symbol of the bat (the winged mammal that is)?

    • Southern Comfort
    • Bacardi
    • Chivas Regal
    • Malibu



  2. With which famous international company would you associate John Chambers?

    • Cisco systems
    • Xerox
    • American Express
    • British Airways



  3. Which CEO was recently ranked by *Forbes magazine as the 'highest paid CEO'?

    • Sanford Weill, CitiGroup
    • Gerald Levin, AOL Time warner
    • Carly Fiorina, HP
    • Michael Dell, Dell Computers



  4. In which TV commercial, currently on air, for a refrigerator does the Bollywood actress Preity Zinta appear?

    • Whirlpool
    • LG
    • Godrej
    • Videocon



  5. Kia motors was a large automobile manufacturer in Korea until taken over in the 1990s. Which company owns it now?

    • General Motors
    • Samsung
    • Hyundai
    • Daewoo




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