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Brand Quest      (January 17, 2002)

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I. POT POURRI

A mixed bag of questions this week. (4 pts each)

  1. Which billionaire businessman has been elected Mayor of New York, replacing the popular Rudy Giuliani?



  2. Which insurance company, launched recently in India, will be using Snoopy from the cartoon series Peanuts in its advertising?



  3. Name the author of the book, No Logo, which is a scathing review of an increasingly commercial world dominated by advertising and brands in everyday life.



  4. In which TV commercial does cricketer Saurav Ganguly star along with Bollywood hero Hrithik Roshan?



  5. Which accounting firm has been in the eye of a storm for its failure to send out warning signals about the poor financial health of Enron?



II. MATCH PLAY

The country of origin plays a big role in driving a brand's personality and the culture of an organisation. Check out these famous international brands and match them with their country of origin. (1 pt each) 

    1. Ikea                         a. Britain
2. Philips                      b. Germany
3. Reuters                      c. USA
4. SAP                          d. Netherlands
5. Kellogg's                    e. Sweden



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `Solutions for a lifetime'



  2. `Halke kurkure ____ ab do naye flavour mein. Crunchy onion aur mast methi'



  3. `Do you drive yourself? You'll love to drive this'



  4. `Yeh dewaar toothi kyon nahi hai? ... Tootegi kaise? Virat compressive strength waali ______ se jo bani hai'



  5. `One world. One family. One festival'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Intel's chips power more than 80 per cent of PCs worldwide. Which company's chips power over 60 per cent of the cell-phones worldwide?

    • Intel
    • Texas Instruments
    • Motorola
    • Samsung



  2. In which state would you encounter the English daily Navhind Times?

    • Madhya Pradesh
    • Goa
    • Rajasthan
    • Orissa



  3. Former Australian cricketer Kevin Wright is a senior executive in a large corporate in India. Name the company.

    • Citibank
    • ICICI Prudential Insurance
    • Standard Chartered bank
    • Fosters



  4. Which popular fast-food chain has recently been renamed San Marzano?

    • Pizza Hut
    • Pizza Express
    • Wimpy's
    • Smokin' Joes



  5. Who is the famous author of the book What they don't teach you at Harvard Business School?

    • Stephen Covey
    • Mark McCormack
    • Ken Blanchard
    • Spencer Johnson



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