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Brand Quest | Business Line | The Hindu |

Brand Quest      (December 20, 2001)

To get answer, point at the ANSWER icon

I. NEWS MAKERS

Check out how much you know about some of the people who have been in the headlines. (4 pts each)

  1. He was discredited six months ago on a corruption charge, and was suspended from his post as Managing Director of Air India. Recently the CBI exonerated him and he was reinstated as MD just two days before his retirement. Name him.



  2. About three years ago he was hailed as the symbol of India's managerial talent when he became the CEO of Standard Chartered Plc. Recently, he resigned from his post reportedly due to a boardroom culture clash. Who is he?



  3. The first Indian to become the CEO of a leading airline in the US, he recently quit as the CEO of US Airways. Name him.



  4. Jacques Nasser, who recently moved out from Ford Motors, is perhaps the most famous corporate executive of Australian origin. Douglas Daft is another famous corporate executive of Australian origin, who is struggling with the unimpressive performance of the organisation he heads as CEO. Name the company.



  5. Jean Martin Folz, a relatively unknown corporate executive has been rated as the Businessman of the Year by Forbes magazine. Which organisation does he head?



II. MATCH PLAY

The country of origin plays a big role in driving a brand's personality and the culture of an organisation. Check out these famous international brands and match them with their country of origin. (1 pt each)

    1. Ricoh                        a. USA
    2. Kodak                        b. France
    3. Michelin                     c. Japan
    4. Seagram                      d. The Netherlands
    5. Rabobank                     e. Canada
    



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `Hello beauty. Hello beast'



  2. `There are books on how to start investing in equities. Here's an abridged version'



  3. `Looking for the value of experience? We've got it safe, under lock and key'



  4. `You won't find our Dal Bukhara in any cookbook. A history book, however, might prove helpful'



  5. `We're _____ . Business is our middle name'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which Indian business group owns a controlling stake in Eveready Industries, the makers of the Eveready brand of batteries?

    • Rahejas
    • Khaitans
    • Bangurs
    • Rais



  2. In the ranking of the world's largest organisations by Fortune magazine, only two Asian companies are present in the top 10. One is Toyota. Name the other.

    • Mitsubishi
    • LG
    • Samsung
    • Nippon Telegraph & Telephone



  3. With which famous European home appliance manufacturer has the Yash Birla group recently tied up to launch a series of home appliances in India?

    • Moulinex
    • Braun
    • DeLonghi
    • Singer



  4. Which company is the world's largest food retailer with a sales turnover of close to $60 billion in 2000?

    • Tesco
    • Carrefour
    • Kroger
    • Sainsbury



  5. Which Indian has been conferred the award of Businessman of the Year for 2001 by Business India magazine in its annual rating?

    • Karsanbhai Patel
    • Ajit Balakrishnan
    • Dr Anji Reddy
    • Ramalinga Raju




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