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Brand Quest | Business Line | The Hindu |

Brand Quest      (November 23, 2001)

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I. MARKETING MOMENTS

Check your knowledge on some famous marketing moments in history. ( 4 pts each)

  1. This year saw the launch of Yahoo!, Amazon.com and the famous launch of the Orange mobile phone service in the UK. Which year was this?



  2. In which year was the famous airline British Airways privatised?



  3. In which year did Coca-Cola decide to change its formulation, only to return to the original formulation after a huge furore in the market?



  4. Calvin Klein created a first of sorts in the fragrance market with a unisex scent CKOne and Sony entered the computer games market with PlayStation in this year. Which year was this?



  5. Henry Ford revolutionised the car market with the first mass- produced car, the Ford Model T. In which year was it launched?



II. MATCH PLAY

Increasingly, the average tenure of a CEO in the US is coming down, with more and more CEOs being fired from their jobs. Match these high-profile CEOs with the companies they worked for. (1 pt each)

    1. Jacques Nasser               a. Xerox
    2. Gil Amelio                   b. Coca-Cola
    3. Doug Ivester                 c. Apple
    4. Rick Thoman                  d. Mattel
    5. Jill Barad                   e. Ford
    



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `Main doosri gaadi mein aa raha hoon. Tumhaari gaadi mein driver ki awaaz bahut aati hai yaar!'



  2. `The return of the Roman Empire'



  3. `Do you have the Big Blues over your IT infrastructure?'



  4. `Hard male bodies love a soft, body-hugging'



  5. `Jahaan laali. Wahan Khushali'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which company owns the beer brands Haywards 2000, Hi-Five and Lal Toofan?

    • United Breweries
    • Mohan Meakins
    • Shaw Wallace
    • Millennium Alcobev



  2. Skoda Auto has recently launched a new car brand, Octavio, in the country. Which company owns Skoda worldwide?

    • Chrysler Benz
    • Volkswagen
    • Ford
    • General Motors



  3. Which is the new Tamil movie channel recently launched by the Sun TV network?

    • K TV
    • Ushe TV
    • Vijay
    • Kolly TV



  4. Steve Waugh has recently been signed on by an Indian brand to endorse it. Name the brand.

    • Pepsi
    • MRF
    • Pantaloons
    • Jet Airways



  5. Which company owns the footwear brand - Stryde?

    • Woodland
    • Bata
    • Tata International
    • Hindustan Lever




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