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Brand Quest      (October 18, 2001)

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I. PotPourri

A mixed bag of questions this week. (4 pts each)

  1. Which brand is slated to be the first to use the father and son duo of Amitabh and Abhishek Bachchan as celebrity endorsers?

  2. Which Indian movie was recently in the news for its inclusion as a case study in leadership skills by IIM Indore?

  3. One of the world's most famous ad directors, he was born and brought up in India. He is famous for his Smirnoff and Nike commercials and recently directed his first movie The Cell. Name him.

  4. Which famous TV commercial in the US took a pot-shot at exorbitant advertising rates with a commercial (aired during SuperBowl 2000) that ended with the lines ,``Well, we just wasted $2,000,000. What are you doing with your money?''

  5. Which TV channel has been in the news for its coverage of the Bin Laden crisis, especially for having carried all broadcasts of Osama Bin Laden to audiences in West Asia?

II. Brand champions

Brands are often associated with spokespersons who embody the values of the brand. So check out the following famous brand spokespersons, real or fictional, and match them with the brands they endorse. (1 pt each)

    1. `Repairman'                         a. American Express
    2. `Colonel Sanders'                   b.
    3. `Mr. Whipple'                       c. Kentucky Fried Chicken
    4. `Seinfeld'                          d. Charmin Tissues
    5. `Norman Mailer'                     e. Maytag


Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each) advertised.
  1. `While a twin button collar and a double button cuff may grace your _____ sartorial shirt. It will always evoke a single response. Applause'

  2. `Bas. Ek bharosemand saathi hona chahiye. Saathi jo zindagi ko aasaan banaaye'

  3. `Look me in the eye and say you don't want to ride'

  4. `Behther zindagi, behthar papa. My Daddy strongest!'

  5. ` ____ ka tour of England. Kuch bhi ho sakta hai!'


Select the right answer. (2 pts each)
  1. Which Indian was recently rated the `world's most successful Venture Capitalist' by Red Herring magazine?

    • Vinod Dham
    • Vinod Khosla
    • P K Mittal
    • Ramalinga Raju

  2. Britannia has launched the innovative `Lagaan Match'. Which biscuit brand needs to be purchased for entry into the lucky draw for this promotion?

    • Pure Magic
    • Good Day
    • Tiger
    • 50-50

  3. The current President of which country was earlier the President of Coca-Cola's operations in that country?

    • Junichiro Koizumi, Japan
    • Vincente Fox, Mexico
    • Vladimir Putin, Russia
    • Lionel Jospin, France

  4. What is the new car, scheduled to be launched by Maruti in India called?

    • Suzuki Octavio
    • Suzuki Every
    • Suzuki Sky
    • Suzuki Versa

  5. What is the brand name of the mango drink launched some time ago by Parle beverages?

    • Real Activ
    • N-Joi
    • Frooti Mango
    • Mazzala

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