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Brand Quest      (September 28, 2001)

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I. YEH DIL MAANGE ...

Check your knowledge on one of the world's best-known brands - Pepsi. (4 pts each)

  1. With which company has Pepsi tied up to market a ready-to- drink range of iced tea internationally?



  2. Remo Fernandes appeared in the Pepsi ads during the launch of the drink in India with the line , `Yehi hai right choice, baby!'. Which music legend appeared in the original ads in the US?



  3. With which company did Pepsi Cola merge in 1965 to form PepsiCo Inc, thus creating a global force in the packaged foods industry?



  4. Name the two famous brands, one a major in fruit juices and the other a leading sports drink, taken over by Pepsi in 1998 and 2001 respectively?



  5. Name the senior woman executive of Indian origin who is the CFO of PesiCo and was ranked among the `Fifty Most Powerful Women in Business'?



II. Book Point

Check out the following famous books on business and match them with the companies they focus on. (1 pt each) 

    1. Made in America                      a. Home Depot
2. Very Well Made in America            b. Wal Mart
3. Only the Paranoid Survive            c. Harley Davidson
4. Leadership by Design                 d. Intel
5. Built from Scratch                   e. Ikea



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `You can tell from the outside which paint they use inside'



  2. `Ek Tukda chaand ka ....'



  3. `What's the fastest database on IBM's fastest computer?'



  4. `International chocolates you'd love to share. But won't. Too good to share'



  5. `No white lies. Just white teeth'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which automobile tycoon built one of the world's tallest skyscrapers at the height of the American Depression in 1929?

    • Henry Ford
    • Walter Chrysler
    • Alfred Sloan
    • John Hancock



  2. Which is the second largest Indian magazine, in terms of circulation, published in English?

    • India Today
    • Readers' Digest
    • Competition Success Review
    • The Week



  3. Which Indian business group owns the majority stake in the company `Global Green' which markets food products under the brand `Tify's'?

    • Singhania
    • Murugappa
    • Piramal
    • Thapar



  4. Which famous personality recently resigned from the board of the controversial dotcom Tehelka.com?

    • Tarun Tejpal
    • Madhavrao Scindia
    • Amitabh Bachchan
    • Manoj Prabhakar



  5. Which Internet company is the world's largest site for B2C e- Commerce?

    • Amazon.com
    • eBay.com
    • OfficeDepot.com
    • Walmart.com



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