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Brand Quest | Business Line | The Hindu |

Brand Quest      (August 16, 2001)

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I. Not for the Money

Check your knowledge on some famous non-profit social welfare organisations (4 pts each):

  1. What organisation was founded in 1961 by a London lawyer, Peter Benenson, after he read about the plight of a group of students in Portugal?



  2. With which organisation would you associate the drive against a range of environmental damage from nuclear waste to whale hunting? (as well as the famous Rainbow Warrior ship)



  3. What organisation was founded by Hermann Gmeiner in 1949 after he saw the suffering of orphaned children post-World War II ?



  4. What animal would you associate as the friendly mascot for the organisation Worldwide Fund for Nature ?



  5. In which year was CRY (Child Relief and You) founded by Rippan Kapur?



II. Baseline Play

Check out the following menswear brands - and match them with their baselines ( 1 pt each): 

    1.  Be a sport                                  a.   Crocodile
2.  Tough Guys dress easy                       b.   Casablanca
3.   Hang Loose                                 c.  Vivaldi
4.   Cool Outside. Fire Within                  d.  Easies
5.   Designed Smart. Designed Strong            e.  Wills Sport



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TV commercial, or simply, a baseline for the brand. Can you identify the brand advertised ( 3 pts each)?
  1. Minuton ka snaan, Ghanton ka suraksha



  2. What are we doing here ..We bring good things to life



  3. If you can't ride, learn



  4. Different minds think differently. Go different ways. Make different choices. What better excuse for making so many different bikes?



  5. Where there is a ____ there is power. From bare necessities to luxuries you need power. And only one name has it all.



IV. TAKE YOUR PICK

Select the right answer (2 pts each)
  1. What is the country of origin of the famous consumer electronics brand Kenwood ?

    • USA
    • UK
    • Japan
    • Norway



  2. The merger of which two large pharmaceutical majors has created the new company Aventis ?

    • Ciba and Sandoz
    • Rhone-Poulenc and Hoechst
    • Glaxo and SmithKline Beecham
    • Pfizer and Warner Lambert



  3. Coke recently ceded its sponsorship of Brazil's soccer team to its key rival in the market and later went on to sign-up Pele for endorsement. Who gained the sponsorship of the soccer team ?

    • Schweppes
    • Pepsi
    • 7-Up
    • Antarctica



  4. Complete the brandname in the following words of its spokesperson Boris Becker, `I have dirty laundry and I haven't eaten a good meal for a long time. If only everything could be as simple as ___ ?

    • Kelloggs
    • AOL
    • Yahoo
    • Ford



  5. Which multinational drug company is in controversy for its withdrawal of its new anti-cholestrol drug after US FDA announced that 31 deaths were linked to the treatment ?

    • Pfizer
    • Glaxo
    • Bayer
    • Novartis



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