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Brand Quest | Business Line | The Hindu |

Brand Quest      (August 02, 2001)

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I. Most Valuable Brands

International business magazine BusinessWeek recently carried a cover issue on the world's most valuable brands, based on research study by Interbrand. Check out if you are in line with their findings. (4 pts each)

  1. There is only one European brand in the top 10 valuable brands in the world, the rest of the positions being occupied by US brands. Name the European brand.



  2. There are no brands from Britain in the top 50 most valuable brands. The highest ranked brand from Britain is at 52. Name the brand.



  3. Three brands in the top 100 most valuable brands are from France, predictably from the fashion and food industry. Name the three brands.



  4. Which banking organisation ranks the highest in its category and ranks overall 13th in the list of world's most valuable brands?



  5. Which brand is ranked as the world's most valuable brand ?



II. Baseline Play

Check out the following interior decoration brands - and match them with their baselines. (1 pt each) 

    1.  `Create a world of your own'                a.  Eurocon Tiles
2.  `24 Carat Living'                           b.  Nitco Tiles
3.  `Tiles with a little imagination'           c.  Johnson Tiles
4.  `The only tiles with no size variation'     d.  Somany Tiles
5.  `Not just tiles, Lifestyles'                e.  GoldCoin Tiles



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TV commercial, or simply, a baseline for the brand. Can you identify the brand advertised? (3 pts each)
  1. `_____ in my hair. Mischief in the air'



  2. `Just lagao. Kuch bhi khao'



  3. `___ Matrix. The best flat TV. If you're still asking questions, you obviously haven't seen it.'



  4. `If it's in your heart, it's on the cards'



  5. `You don't leave soap on your skin. Why leave it in your clothes?'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which company has recently launched the women's pret-a-porter garment line under the brandname `Be'?

    • Raymond
    • Indus League
    • Provogue
    • Madura Garments



  2. What is the name of the retail showrooms of Madura Garments which house ready-to-wear menswear brands such as Allen Solly, Van Heusen, Louis Philippe, San Frisco and Peter England?

    • Lifestyle
    • Trouser Town
    • PlanetFashion
    • MaduraZone



  3. Which Indian dotcom created a ripple recently by announcing that its e-mail service will no longer be free but will incur an annual fee of Rs 999 from August 2001?

    • indbazaar.com
    • india.com
    • rediff.com
    • 123india.com



  4. Which upcoming Bollywood star is slated to be the new model for Provogue shirts?

    • Jugal Hansraj
    • Fardeen Khan
    • Kareena Kapoor
    • Aftab Shivdasani



  5. Which multinational company has recently launched its brand of table butter through a soft launch in Mumbai - in a market dominated by Amul and other cooperative unions?

    • Hindustan Lever
    • Danone
    • Nestle
    • Glaxo



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