THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications


Brand Quest | Business Line | The Hindu |

Brand Quest      (July 19, 2001)

To get answer, point at the ANSWER icon

I. LINES FROM TEXT BOOKS

Check your knowledge on some famous international advertising lines which have become textbook case studies: (4 points each)

  1. With which company would you identify the catchline, ``We're number two. We try harder''? Who is the number one in the case in question?



  2. Complete the last two words in the famous advertisement for Rolls Royce: `At sixty miles an hour the loudest noise in the new Rolls-Royce comes from the ______' ?



  3. With which product would you associate the campaign, `Where's your moustache'?



  4. With which international appliance brand would you associate the line, ``Our repairmen are the loneliest guys in town''?



  5. Which brand would you associate with the famous line, ``Come to where the flavour is''?



II. TWO'S COMPANY

Check out the following Indian corporate groups and match them with the international financial organisation with whom they have launched a financial JV in India: (1 point each)

    1.  ICICI                               a.  Morgan Stanley
    2.  IDBI                                b.  TD Waterhouse
    3.  Kothari                             c.  Principal
    4.  Tata                                d.  Pioneer
    5.  JM Financial                        e.  Prudential
    



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TV commercial, or simply, a baseline for the brand. Can you identify the brand advertised? (3 points each)
  1. `Your childhood mate, your family friend, your business partner, your old age companion ... is there for you. Always.'



  2. `Grab a quick lunch in Italy and still make it to your dinner appointment in Thailand.....Business has changed. Shouldn't your hotel?'



  3. `Because life insurance is also about other people's lives.'



  4. `Talk to me.'



  5. `Get more from your money. Get more from life.'



IV. TAKE YOUR PICK

Select the right answer (2 points each)
  1. What brand of snacks was taken over by Frito Lays from Amrit Agro recently?

    • Lays
    • Uncle Chipps
    • Lehar
    • Cheetos



  2. Which company has recently taken over the control and management of Spice Cell operations in Kolkata in a swift takeover last week?

    • Bharti Cellular
    • BPL Mobile
    • Hutchison Telecom
    • Reliance



  3. Which of the following companies is the world's largest IT training company in the world as per the IDC research ?

    • NIIT
    • Aptech
    • IBM Global Services
    • Oracle University



  4. Which brand is the title sponsor of the Femina Miss India contest for 2002?

    • Fa
    • Palmolive
    • Clinic
    • L'Oreal



  5. Which hotel was the venue of the famous Indo-Pak summit in Agra and hosted the Pakistan President, Mr Pervez Musharraf and the Indian Prime Minister, Mr Atal Bihari Vajpayee?

    • Taj
    • Maurya Sheraton
    • Oberoi
    • Jaypee Palace




Brand Quest | Business Line | The Hindu |
Copyrights © 2001 Business Line.

Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of Business Line.