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Brand Quest      (June 28, 2001)

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I. GO MOBILE

Check out how much you know about India's mobile phone service providers. (4 pts each)

  1. Name the cellular service provider in Chennai in which the Thapar company Crompton Greaves has a minority stake?



  2. Which company launched the first mobile phone operation in India, and in which city?



  3. What do the following telecom acronyms stand for a. CPP b. WLL c. WAP



  4. Which brand has replaced Modi Telstra in the Kolkata market following withdrawal of the Australian company Telstra?



  5. Although Hutchison Telecom markets the brand Orange in Mumbai, this brand is owned by the company which has a 26 per cent stake in BPL Mobile. Name the international company which owns the brand.



II. BASELINE PLAY

Check out the following baselines and match them with the technology brands that use them. (1 pt each) 

    1. `Expect great things'                   a. Oracle
2. `Software powers the Internet'          b. Silicon Graphics
3. `The Software that manages eBusiness'   c. Alcatel
4. `One Step Ahead'                        d. Computer Associates
5. `Architects of an internet world'       e. Lucent Technologies



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `The world might envy Mr And Mrs Raina's sense of fashion. They themselves are proud of their sense of economics'



  2. `Where does your wardrobe fall short? In between sizes'



  3. `Be good to yourself. Fly _____'



  4. `Some people wonder, ``Is there life out there?'' We wonder, ``How many bearings do they need?'''



  5. `As comfortable as wearing nothing at all'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Considered the world's oldest chemicals company, it was founded in 1758 and merged with Ciba a few decades ago, and recently merged with another pharmaceutical company to form Novartis. Name the company.

    • Roche
    • Geigy
    • Hoeschst
    • Sandoz



  2. The production of oil has spawned a lot of wealth for many countries as well as businessmen. Which country is the world's largest producer of oil?

    • Saudi Arabia
    • Russia
    • USA
    • Kuwait



  3. Name the world's single largest factory - a manufacturing unit within a physically enclosed space?

    • Volkswagen in Wolfsburg
    • General Motors in Detroit
    • Boeing in Washington
    • LG in Seoul



  4. What famous company was founded in 1984 by Len Bosack and his wife Sandy Lerner?

    • Nokia
    • Cisco Systems
    • Yahoo!
    • Computer Associates



  5. Swatch has launched an ultra-thin watch in the country. What is the name of this sub-brand?

    • Beat
    • Thin
    • Skin
    • Flat



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