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Brand Quest | Business Line | The Hindu |

Brand Quest      (May 31, 2001)

To get answer, point at the ANSWER icon

I. THAT'S ENTERTAINMENT

Check your knowledge on the venerable Hollywood studio MGM. (4 pts each)

  1. What is the famous icon of MGM which appears before all its movies, and what is it called?



  2. With which Indian entertainment group has MGM tied up with, to set up a movie-based TV channel? What is the channel called?



  3. Which studio was taken over by MGM in 1981 - a takeover that established it as the studio with the largest library of English movies in the world?



  4. The brand MGM is actually an acronym derived from some famous Hollywood names. What does MGM stand for?



  5. MGM owns the largest gaming resort in Las Vegas, with over 5,000 rooms, called `The City of Entertainment'. Name the hotel (the hotel carries the same name as an MGM blockbuster released in 1932).



II. BASELINE PLAY

Check out these baselines and match them with the bottled water brands that use them. (1 pt each)

    1. `The Purest part of you'                     a. Kinley
    2. `L'Original'                                 b. Bisleri
    3. `Play safe'                                  c. Aquafina
    4. `Boond Boond mein vishwas'                   d. Pure Life
    5. `The Ideal water. From Nestle with love'     e. Evian
    



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `Driving in England is so cool.... How about driving in Switzerland?'



  2. `Car of the Year. Everybody has a crush on it.'



  3. `So clear, you can't be blamed for not seeing it'



  4. `My boss got a new car and gave me the old one repainted, saying it's as good as new..... He's old, he's stingy and he's a crook'



  5. `Happiness is... living in the wire-free generation. ____ now has over 700,000 smiling wire-free citizens'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which magazine has the world's highest paid-circulation figures?

    • Time
    • TV Guide
    • Reader's Digest
    • National Geographic



  2. Thums Up has been creating a flutter with its taste test. Which TV brand has also been undertaking a masked test for its TVs across country to prove its superior picture and sound quality?

    • Sony
    • LG
    • BPL
    • Philips



  3. As per research on advertising spends in magazines in the US, which category spends the highest on advertising in magazines?

    • Retail
    • Automotive
    • Cosmetics & beauty aids
    • Computers, software & the Internet



  4. Which Indian fashion designer was prominently in the news when tennis star Anna Kournikova wore his design on the ramp during a fashion show in Paris?

    • Ritu Beri
    • Rohit Bal
    • M F Hussain
    • J J Valya



  5. Which current TV commercial for exterior paints is based on the mythical character Lord Yama?

    • Snowcem
    • Asian Paints Tractor
    • Nerolac Excel
    • Jenson & Nicholson




Brand Quest | Business Line | The Hindu |
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