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Brand Quest | Business Line | The Hindu |

Brand Quest      (April 05, 2001)

To get answer, point at the ANSWER icon

I. UP IN SMOKE

Check your knowledge on some cigarette brands in turmoil worldwide, following the advertising restrictions. (4 pts each)

  1. What brand of cigarette would you associate with bravery awards?



  2. What brand of cigarette would you associate with white water rafting and other adventure sports in India?



  3. What famous brand of cigarettes withdrew its sponsorship of an annual tennis tournament in India following the ban on sport sponsorship in India?



  4. Which popular icon for an international cigarette brand was withdrawn following objections that it could induce smoking among teenagers?



  5. Which recently launched retail department store in Delhi derives its name from a brand of cigarettes?



II. BOOK PLAY

Check out the following famous business bestsellers and match them with their authors. (1 pt each)

    1. The Fifth Discipline                 a. Kenichi Ohmae
    2. The Balanced Scorecard               b. Gary Hamel
    3. Leading the Revolution               c. Peter Senge
    4. Mind of the Strategist               d. Michael Porter
    5. Competitive Advantage                e. Robert Kaplan
    



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice over of a TVC, or simply, a baseline. Identify the brand. (3 pts each)
  1. `Tendulkar's 10,000th run comes off the ___ bat. Kya batsman hai! Kya bat hai'



  2. `Aayeea aayeea maaji, aapke lucky seat'



  3. `The Power of 4'



  4. `Ha khabar par hamari nazar'



  5. `It riding, you soching'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. What deadly computer virus takes its name from a popular women's tennis player?

    • Venus (from Venus Williams)
    • Monica (from Monica Seles)
    • Anna Kournikova
    • Martina Hingis



  2. The Media Edge is the media arm of which famous international advertising agency?

    • Young & Rubicam
    • J Walter Thompson
    • Ogilvy & Mather
    • BBDO



  3. The Morgan Stanley Chairman, Philip Purcell, publicly apologised for having invited this man for a paid lecture session, and UBS Warburg rescinded its invitation to him recently, considering the general sentiment. Name this personality who has been prominent in controversial headlines in the US?

    • Fidel Castro
    • George Bush
    • Bill Clinton
    • Michael Milken



  4. Which company is popularly referred to as the Big Blue?

    • Blue Star
    • Pepsi
    • IBM
    • Microsoft



  5. Which company owns the famous international brand of sunglasses, Ray-Ban?

    • Bausch & Lomb
    • Luxottica
    • Benetton
    • Kodak




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