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Brand Quest      (March 29, 2001)

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I. Being Direct

Check out how much you know about some famous companies that use direct selling as a distribution method. (4 pts each)

  1. Which famous direct selling cosmetics company was founded in 1967 in Sweden by Robert and Jonas Jochnick and is promoted with the baseline `Natural Swedish Cosmetics'?

  2. This company derives its name from the birth place of English playwright William Shakespeare, because its founder David McConnell was fond of Shakespeare?

  3. Which eponymously named direct selling company pioneered the `Home Party' in 1948 as a means of selling its consumer plastic products?

  4. What is the direct selling cosmetics arm of Hindustan Lever called?

  5. Which famous direct selling company was founded in 1959 by two US entrepreneurs, Rich De Vos and Jay Van Del?


Peter Drucker once said: ``The really important things are said over cocktails and are never done.'' You could add best-seller books to that list - where advice is lined up - but mostly never implemented. Match the following famous business best-sellers with their authors. (1 pt each)

    1. Rich Dad, Poor Dad           a. Eliyahu Goldratt
    2. Who Moved My Cheese?         b. Kenneth Blanchard
    3. The Goal                     c. Stephen Covey
    4. First Things First           d. Robert Kiyosaki
    5. The One Minute Manager       e. Spencer Johnson


Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `Your office computers are Pentium III. Can you say that about your photocopier?'

  2. `Our best thinking, eagerly awaiting yours'

  3. `No prize for guessing which airline flies more people to more places under the Indian sky than any other'

  4. `The world's best air-conditioner conducts business in complete silence'

  5. `____ understands that no two people are the same. That is why we make 41 air-conditioner models'


Select the right answer. (2 pts each)
  1. Which famous camera brand derives its name from an ancient Greek mountain and abode of the Gods?

    • Kodak
    • Olympus
    • Minolta
    • Canon

  2. For which organisation does P. Gopichand, the All England badminton champion work - a fact widely publicised by his employer through congratulatory ads?

    • Bharat Petroleum
    • Indian Oil Corp
    • BPL
    • FILA

  3. Which Bollywood actor was famous for his appearance as the `Nutramul Dada' in ads for this chocolate drink in the 1980s?

    • Sonu Nigam
    • Jugal Hansraj
    • Hrithik Roshan
    • Puru Raajkumar

  4. Which famous Indian beer brand carries the label `Since 1857' on all its packaging?

    • Golden Eagle
    • Kingfisher
    • London Pilsner
    • Haywards

  5. What is unique about Hindustan Lever's newly launched soap brand Breeze 2-in-1?

    • Can be used as a washing bar as well as a toilet soap
    • Can be used as a shaving round as well as a toilet soap
    • It's a soap for the body as well as the hair
    • It is a 300g soap (150g+150g)

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