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Brand Quest      (March 08, 2001)

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I. Pot Pourri

A mixed bag of questions this week. (4 pts each)

  1. Jack Welch, perhaps the world's most highly regarded CEO, has postponed his retirement to see through GE's takeover of which company?



  2. What controversial ad featuring a policewoman kissing a convict has been banned from release on Doordarshan after censure by the I&B ministry?



  3. What's common to these following senior banking professionals: Rana Talwar of Standard Chartered Bank, Aman Mehta of HSBC, Aditya Puri of HDFC Bank and Deepak Satwalekar of HDFC Insurance



  4. Under what brand name has the Tata group recently launched its Internet service (under the company banner of Tata Internet)?



  5. The recent hit Hollywood movie Cast Awayis based on a man(played by Tom Hanks) marooned on a Pacific island for more than four years. In which company does the man work - a company central to the theme of the entire movie?



II. BOOK PLAY

David Ogilvy once said: ``Set exorbitant standards and give your people hell when they don't live up to them. There is nothing so demoralising as a boss who tolerates second-rate work.'' It is standards such as these that have built venerable corporations, which have later become the subjects of many books. Check out the following famous books on some large corporations, and match them with the company on which they are based (1 pt each) 

    1. `For God, Country and _____'                a. Microsoft
2. `Leading by Design'                         b. Coca-Cola
3. `On a Clear Day you can see ______'         c. IKEA
4. `Well made in America'                      d. General Motors
5. `Inside Out'                                e. Harley Davidson



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `4 chills faster than 2. Ab Garmi Choo-mantar'



  2. `Better Ideas. Better Life'



  3. `Scooter nahin, yeh to ___'



  4. `If this suit doesn't fit, please try another one. And other investment basics.'



  5. `Building telecom, building partnerships'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Citibank has branded its savings bank account Suvidha. Which private sector bank has also branded its fixed deposit scheme Suvidha?

    • ICICI
    • HDFC
    • Global Trust Bank
    • IDBI



  2. Prisoners of War (P.O.W), touted to be India's first reality based TV show, is being launched by which TV channel?

    • Doordarshan
    • Zee TV
    • Star TV
    • AXN



  3. Which brand of air-conditioners have been recently launched in India by Electrolux?

    • Daikin
    • General
    • Voltas
    • White-Westinghouse



  4. With which large Indian corporate group has Allianz Insurance, one of the world's largest insurance groups, tied up with for entry into the Indian market for life and general insurance products?

    • Bajaj
    • Birla
    • Cipla
    • Max



  5. Which famous sports personality has been signed up for endorsing Vijaya milk manufactured by the Andhra Pradesh Dairy Development Cooperative Federation?

    • Sachin Tendulkar
    • Viswanathan Anand
    • Leander Paes
    • Karnam Malleswari



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