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Brand Quest | Business Line | The Hindu |

Brand Quest      (February 22, 2001)

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I. Logo logic

Check your knowledge on some famous brand logos. (4 pts each)

  1. Which famous Japanese company's name literally translates to `three rhombuses' and has a logo of three rhombuses forming a triangle?



  2. Registered as a trademark in 1904, this famous watch brand takes its brand name and logo from a Greek alphabet. Name the brand.



  3. In the logo of which famous international mutual fund company would you find the picture of the great American personality, Benjamin Franklin?



  4. Which Indian company has a large multi-coloured sunflower as its logo?



  5. Which famous brand would you associate with a monogram of a double `R'?



II. BOOK PLAY

Peter Senge once wrote, ``Like individuals who are unhealthy and can expect an early demise, most large, apparently successful corporations are profoundly unhealthy.'' This explains why there are many management doctors constantly churning out remedies through books. Match the following books with their famous Indian authors. (1 pt each)

    1. Business Maharajas                   a. Ravi Batra
    2. Managing Across Borders              b. Gita Piramal
    3. Myth of Free Trade                   c. Sumantra Ghoshal
    4. Competing for the Future             d. Gurcharan Das
    5. India Unbound                        e. C.K. Prahalad
    



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `Internet ka dum, Maximum!'



  2. `Announcing the arrival of the fastest mid-sized car in India'



  3. `When choosing a partner, choose one who reaches out to you'



  4. `When a newspaper goes beyond journalism, Asia's largest youth movement comes alive'



  5. `Next time you go shopping, return with more money than you set out with'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Owned by L'Oreal, this famous brand from the US is touted to be the world's largest mass-market make-up brand in the cosmetics industry. Name the brand.

    • Maybelline
    • Garnier
    • Revlon
    • Lakme



  2. Which famous personality is soon to appear in ads for Close Up toothpaste?

    • Shah Rukh Khan
    • Shane Warne
    • Hrithik Roshan
    • Ajay Jadeja



  3. Which company has launched the Star Bean and Fun'n Learn range of toys in India recently?

    • Fisher Price
    • Mattel
    • Funskool
    • Lego



  4. Which famous Indian academic and management thinker, earlier associated with the London Business School has recently taken over as the founding dean of the Indian School of Business in Hyderabad?

    • C.K. Prahalad
    • Jagdish Sheth
    • Jagdish Bhagwati
    • Sumantra Ghoshal



  5. Which Indian company has tied up with Kerry Packer's Channel Nine to launch Nine Gold, currently a programming block on DD Metro?

    • Bharti Enterprises
    • Himachal Futuristic
    • Hero Honda
    • Sri Adhikari Brothers




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