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Brand Quest      (February 15, 2001)

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I. Indian Terrain

Check your knowledge of some new Indian companies that have been in the news recently. (4 pts each)

  1. Which famous software company was founded, among others, by former senior executives from Wipro and whose logo has been designed by a handicapped student of the Spastics Society of Karnataka?



  2. Formed by a breakaway group of executives who were in the Tanishq division of Titan, this company is planning to launch branded jewellery nationwide through a chain of exclusive stores. Name the company.



  3. Name the company which has successfully launched three apparel brands - Indigo Nation, Scullers and Ironwood - in less than two years after its launch in the country.



  4. Which is the famous brand of shirts launched by Provogue, which has gained prominence within a year of its launch?



  5. One of the most successful Indian TV content production houses, it extended its business to broadcast by setting up its own TV channel in April 2000. Name the company and the channel it established?



II. BOOK PLAY

Walt Disney once wrote: ``There is more treasure in books than in all the pirates' loot on Treasure Island... and best of all, you can enjoy these riches every day of your life.'' There is a plethora of books by corporate chieftains on business and their own success stories. Check out the following famous books by CEOs and match them with their authors. (1 pt each) 

    1. Only the Paranoid Survive           a. Sam Walton
2. The Road Ahead                      b. John Sculley
3. Made in America                     c. Bill Gates
4. Made in Japan                       d. Andy Grove
5. Odyssey - Pepsi to Apple            e. Akio Morita



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `Are you woman enough?'



  2. `Gorepan se zyaada, khoobsoorati ka vada'



  3. `Sawaal Life ka ya Lifeline ka, just phone a friend on ___. Touch tomorrow'



  4. `You moved on from airmail to email. Now move up from 1300cc cars'



  5. `Pantheon Pardus. Common name : Black Panther. Habitat: Concrete Jungle'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. In the advertisements of which famous international financial services company would you encounter the extensive use of the cartoon character Snoopy?

    • CitiGroup
    • MetLife
    • Chase Manhattan Bank
    • Morgan Stanley



  2. Which detergent brand has test launched a laundry service as an extension of its brand through retail counters in the country?

    • Henkel
    • Surf
    • Ariel
    • Tide



  3. Which TV channel was in the news following the arrest of its key promoter Bharat Shah for his alleged links with the underworld?

    • Zee TV
    • B4U TV
    • ATN
    • ETC



  4. While most brands have withdrawn ads featuring cricketers who were accused of links with the betting scandal, there is one brand which is currently releasing ads featuring Kapil Dev. Name it.

    • BSA cycles
    • Milano
    • Boost
    • Visa



  5. Which magazine created a flutter in India recently by carrying a free sample of Kamasutra condom alongwith its February issue?

    • India Today Plus
    • Savvy
    • Femina
    • Cosmopolitan



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