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Brand Quest      (October 19, 2000)

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I. All in a Day's Work !

Check your knowledge on brandnames and adlines which are based on days of the week:

  1. What famous Rolling Stones song was adopted as the name for a chain of restaurants started by Sandy Beall in 1972 ?

  2. A rare failure of Sony, this product was launched in the 1980s with a persuasive line, ``Now your kids don't have to miss Monday Night Football because they're studying for a Tuesday morning exam.'' What was the product?

  3. Which shampoo brand, formerly owned by Procter & Gamble, and now by Marico, used the famous usage platform, Sunday ke Sunday in its advertising?

  4. With which famous brand would you associate the positioning, Friday Dressing ?

  5. Considered America's first casual dining chain, it was started in 1965 and is present in over 50 countries with over 500 outlets, including one in New Delhi. Name the restaurant chain .


Garth Halberg in his book All Consumers are not created Equal, wrote, excessive sales promotion is sensitizing consumers to price and desensitizing them to quality. Cometh the festive season, almost all brands resort to sales promotions. Makes one wond er what the cause is, and what the effect is ! Check the following sales promotion offers in the market and match them with the company that has launched them:

    1.  Aap banenge Achche Pati Offer              a.  Videocon
    2.  Khulja sim sim offer                       b.  Daewoo
    3.  Luckpati offer                             c.   Kelvinator
    4.  Aap Banenge Crorepati                      d.   BPL
    5.   Famili 2000				e.   Godrej


Following are words picked out of the body copy of a print ad, voice-over of a TV Commercial, or simply, a baseline for the brand. Can you identify the brand advertised?
  1. Dhokha kha gayee na aap, Kyonki adhiktar mineral water... ...surakshit nahin hote

  2. Bachche gaya bhool, biwi barsaye phool. I'm too cool!'

  3. Seven good reasons to shop at India's largest online jewellery store

  4. In your battle against dandruff, must your hair suffer the ravages of chemicals too ?

  5. Hungry kya? Call the Hunger Helpline


Select the right answer. (2 pts each)
  1. Which CEO appeared in ads for his company recently in India, following his visit to the country with the bold copy, Now that we're in India, we can offer you greater value ?

    • Bill Gates, Microsoft
    • Jerry Yang, Yahoo!
    • Michael Dell, Dell Computers
    • Jack Welch, GE

  2. Name India's leading book retailer in nine locations, recently taken over by ICICI Ventures and Shoppers' Stop ?

    • Crossword
    • Crossroads
    • Landmark
    • Higginbothams

  3. Titan has a range of watches targeted at children under the brand name Dash! Which international brand has a children's range under the brand name Flik Flak ?

    • Citizen
    • Seiko
    • Swatch
    • Omega

  4. What lesser-known tyre brand is endorsed by the Bollywood filmstar Govinda ?

    • GRL Tyres
    • Rhino Tyres
    • Metro Tyres
    • Vikrant Tyres

  5. Which company invented the silicone breast implants in 1962, and is subject to many lawsuits in USA currently, even though it has withdrawn from the market ?

    • Du Pont
    • General Electric
    • Dow Corp.
    • Union Carbide

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