THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications
Brand Quest | Business Line | The Hindu |

Brand Quest      (October 12, 2000)

To get answer, point at the ANSWER icon

I. Mutual Fund

Check your knowledge on some of the leading mutual funds. (4 pts each)

  1. Which mutual fund is - (a) the largest in the private sector in India (b) the first private sector MF company to be set up in India?



  2. Which company acquired the assets of ITC Threadneedle, after Threadneedle's parent BAT Industries merged its financial services business with the same company globally?



  3. What does F & C in Sun F & C mutual funds stand for?



  4. Which famous international mutual fund has, as its logo the face of Benjamin Franklin, one of the founding fathers of the US?



  5. Amidst much fanfare, this mutual fund company launched one of the first mutual funds in India in 1994. However, its poor performance set back the mutual fund industry in India by a few years. Name the company.



II. BRAND PLAY

John Galbraith, the famous economist, in his criticism of advertising said: ``A man who is hungry need never be told of his need for food. If he is inspired by his appetite, he is immune to the influence of Messrs. Batten, Barton, Durstine & Osborn. The latter are effective only with those who are so far removed from physical want that they do not already know what they want.'' Advertising professionals on the other hand claim that advertising is inspired by the human need! Match the following brands of after-shave lotions with the company that markets them in India. (1 pt each) 

    1. Avenue        a. Indian Shaving Products
2. Nivea         b. Procter & Gamble
3. Old Spice     c. Hindustan Lever
4. Gillette      d. J.K. Helene Curtis
5. Denim         e. J.L. Morrison



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply, a baseline. Identify the brand. (3 pts each)
  1. `Competition finds the real facts too hot to handle'



  2. `Isme hai naya Assam Super Tasters jo damdaar chai me de extra swaad"



  3. `Yeh channel ki badaulat aaj terah saal baad Mogambo phir khush hua!'



  4. `She works with tycoons and chairmen. But she understands your business needs. She is ____'



  5. `The only features that should decide which television you buy. Your eyes.'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which former Indian airline is to be relaunched under the new name Royal Airlines?

    • Sahara Airlines
    • EastWest Airlines
    • Alliance Air
    • ModiLuft



  2. What advertising concept was first propounded in the book *Reality in Advertising by Rosser Reeves, published in 1961?

    • USP
    • Positioning
    • Brand Equity
    • Account Planning



  3. How is The Chemical, Industrial & Pharmaceutical Laboratories, set up by Khwaja Abdul Hamied in 1935 better known today?

    • Hamdard
    • Wockhardt
    • Cipla
    • Alembic



  4. Invensys, a leading company in automation, software and control systems was in the news recently for the takeover of which software company?

    • Siebel Software
    • BaaN
    • SAS
    • Lotus



  5. The Harry Potter series of novels have been an overwhelming success for its author J.K.Rowling, who was originally rejected by nine publishers. Name the successful publisher of this series?

    • Penguin
    • Bloomsbury
    • Alfred Knopf
    • Doris Kinderseley



Brand Quest | Business Line | The Hindu |
Copyright © 2000 Business Line.

Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of Business Line.