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Thursday, June 15, 2000

Brand Quest | Business Line | The Hindu |

Brand Quest      (June 15, 2000)

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I. Ford on the Road

Add some josh to your life as you check out your knowledge on one of the world's most famous automobile brands: Ford. (4 pts each)

  1. Identify the odd one, out of the following brands: Volvo, Mazda, Lincoln, Saturn, Jaguar.



  2. Ford Motors produced its first car in 1903. What was the car known as?



  3. The Volkswagen model VW Beetle became the highest sold individual car model in 1973, beating the earlier record sales of a Ford model. Name the Ford sub-brand which earlier held that record.



  4. One of the greatest flops in the history of new brand launches, this car model named after Henry Ford's son created a loss of over $800 million in the late 1950s. Name the model.



  5. Some years ago, Maruti Udyog advertised achieving cumulative sales (in over 15 years) of 1 million vehicles of Maruti 800 in the country. Which year did Ford Motors first achieve annual sales exceeding one million, and which model was responsible for such whopping sales?



II. BRAND PLAY

Rosser Reeves once warned advertisers: ``An advertiser can be running two different campaigns and not know it, the campaign he thinks he's running and the campaign the consumer sees.'' This stresses the importance of a single proposition in any ad. Check out the following sanitary napkin brands and match them with the companies that own/market them. (1 pt each)

    1. Kotex                       a. Christine Holden
    2. Stayfree                    b. Kimberly Clark
    3. Whisper                     c. Johnson & Johnson
    4. Wonder Wings                d. Procter & Gamble
    5. Comfit                      e. Gufic
    


III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply, a baseline. Identify the brand. (3 pts each)

  1. `Your colleagues talk about technology. And you tell them they're talking history. (Long live the ego).'



  2. `What little champions wear to work"



  3. `A bird's eye view of why our customers prefer us over other couriers.'



  4. `Bas le aaiye, aur photographer ban jaiye'



  5. `Chances of enjoying life every moment: 100, Chances of illness spoiling it: Zero'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)

  1. What brand of scooters attained instant fame following the release of the successful movie Roman Holiday featuring Audrey Hepburn and Gregory Peck?

    • Lambretta
    • Vespa
    • Honda
    • Pirelli




  2. The postal service delivers mails today at every household on a daily basis. But it wasn't always this way. In which year was postal delivery to individual homes started?

    • 1944
    • 1831
    • 1791
    • 1897




  3. Lotus 1-2-3 was the first spreadsheet software for PC applications launched in 1980. The same year saw the launch of the first word processing software. What was it?

    • MS Word
    • Wordstar
    • WordPro
    • WordPerfect



  4. Which is the world's largest airline in terms of the total scheduled passenger-kilometers flown?

    • British Airways
    • United Airlines
    • American Airlines
    • Lufthansa



  5. What famous personality was recently in the news, in an alleged cheating case following a chit fund fraud by the Apace Group?

    • Ajay Jadeja
    • K.L. Chugh
    • K.P.S.Gill
    • Manoj Prabhakar





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