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Thursday, June 08, 2000
Brand Quest | Business Line | The Hindu |

Brand Quest      (June 08, 2000)

To get answer, point at the ANSWER icon

I) Banking on brands

Get out your chequebook as you test your knowledge on brands in the banking world. (4 pts each)

  1. What do the three letters ANZ stand for in ANZ Grindlays Bank?



  2. What bank was founded in 1812 as the City Bank of New York until it changed its name in the later part of the 20th century?



  3. Which two banks founded by James Wilson in Britain in 1853 and John Patterson in South Africa in 1862 merged in 1969 to form one of world's largest banks?



  4. What is the name of US President Abraham Lincoln's Treasury Secretary after whom John Thompson named the bank he founded in 1877, as a tribute to his efforts in getting the National Bank Act passed in 1863 and 1864?



  5. Touted as one of the world's biggest bank mergers, this proposed merger between two famous banks with head offices a stone's throw distance from each other finally came a cropper a few weeks back. Name the two banks.



II) BRAND PLAY

Bob Kuperman of Chiat Day once said: ``All great advertising has two things in common. It's effective. And, it's always preceded by a meeting in which someone says, are you crazy?.'' While this does exaggerate the case, marketers are generally prone to taking `safer' or more conventional thinking into building brands. Check out the following talcum powder brands and match them with the companies that market them. (1 pt each) 

            
1. Nycil                                a. Helene Curtis
2. Shower to Shower                     b. Paras Pharma
3. Dermi-Cool                           c. Argus Cosmetics
4. Z                                    d. Johnson & Johnson
5. Premium                              e. Heinz


III) COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply, a baseline. Identify the brand. (3 pts each)

  1. `Main aam laati hoon. Tum opener lao'



  2. `Your home in the sky'



  3. `The Art of creating an imaginative child'



  4. `When 3 million SMEs have fire in their bellies, somebody's got to keep those fires burning'



  5. `Believe it or not there are more than 500 lines in this picture'



IV) TAKE YOUR PICK

Select the right answer.(2 pts each)

  1. Which famous company has recently taken a 25 per cent stake in the cricket site Cricinfo.com?

    • Intel
    • VSNL
    • Rediff.com
    • Satyam Infoway



  2. Which international consumer products company, also present in India, has just been taken over by Unilever plc?

    • Bestfoods
    • Procter & Gamble
    • Heinz
    • Kelloggs



  3. What product or service is being promoted with the baseline `The X factor'?

    • Channel V
    • MTV
    • Kawasaki Bajaj Boxer
    • Jockey



  4. What famous company owns the fragrance brands Faberge, Impulse, Elizabeth Arden and Karl Lagerfeld?

    • L'Oreal
    • Procter & Gamble
    • Unilever
    • Nestle



  5. Which company owned the brand Kissan before it was taken over by Brooke Bond Lipton a few years ago?

    • United Breweries
    • Shaw Wallace
    • Modern Food Industries
    • Ballarpur Industries




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