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Opinion
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Banking Money & Banking - Insight Web Extras - Accountancy Reducing overhead costs in banks Overhead cost-control programmes are most often born in economic downturns and die in boom phases. Till recovery happens, it is best to save every penny.
Amit Agarwal Given the current economics of downturn, banks are the lone entities awash with cash in an otherwise credit-starved market, but that’s exactly the situation a bank would rather not be in. Asset-liability mismatch and increasing chances of loan defaults from existing customers, has resulted in negative revenue growth and hence a growing pressure on bottom-lines. At this point of time, most of the banks are tightening their belts and reducing costs whereever they can. One such vital area is ‘overhead expenses’. It is not only because it gives employees a strong signal about bank’s intentions and makes it easier to reduce direct manpower costs related to promotions and increments, but also because it is that area where the good-years might have made them gather the maximum flab. Before visiting some of the critical components of overhead expenses in banks and ways to tackle them, we analysed Rs 52,000 crore of operating expenses of twenty three banks (which cover majority of assets managed in the sector), to identify the key expense drivers across a wide spectrum of public and private sector banks. Drilling a level deeper into the result as highlighted in the pie chart, revealed that over a third of operating expenses across the spectrum of banks is contributed by spends such as rent, printing and stationary, repair and maintenance and travel. RentGenerally the focus for banks is towards reducing rent for branches. Doing this, what gets missed is the medium- to long-term savings which can be achieved with managing offices encompassing processing centres, administrative offices, head offices, zonal and regional offices, etc. Once the bank has finalised it’s operating model (which may take many years, thereby resulting in several disparate office locations springing up), it may make sense to do three things: integration of multiple offices into one; moving from expensive rent localities to either suburbs or a non-metro city; and deciding on owning the office instead of renting it which would enable it to pay for itself after few years. What supports this decision is the fact that year on year, the transmission costs of data and voice is decreasing and the quality of facilities in non-metro cities is improving. Although this is a one-time inconvenience to the employees, it may be the best choice for banks which are currently renting non-customer facing offices in prime localities. As far as branches are concerned, astute bankers are known to negotiate with property owners in such a way that the taxes (which many a times end up constituting a large percentage of rent and are subject to change by the municipality, state and central governments) are passed on to owners, and, exit clauses are written in the favour of banks. The visionaries are those who choose properties having pieces (additional room, garage area) that can be either rented later-on or returned to property owner in the midst of lease thereby being able to adjust the requirement and cost based on the future success and load of the branch. Having branches in non-urban areas provide an inherent benefit to banks such as BOI with 37 per cent urban branches against Axis Bank (76 per cent urban) which incurs 6-7 times more expense per branch. After the RBI mandate of not levying any inter-bank ATM transaction costs on customers, banks are left with three options: to continue with the existing ATMs whose facia carries their brand name, sell their ATMs to companies that are going to be in the business of owning and running ATMs by charging banks based on customer transactions, or, become such a company itself. ICICI Bank is said to be contemplating the third category. Printing & StationaryPrinting and stationary (P&S) is typically looked upon as an incidental expense directly dependent upon the market strategy and growth plans of a bank in retail or wholesale segments. Hence it is one of those mundane costs which almost everybody ignores. Across the spectrum of banks, P&S spend is dependent on the extent of retail tilt of a bank, hence HDFC (1.7 per cent) or an ICICI Bank (1.1 per cent) spends much more than a Yes Bank (0.6 per cent). A closer look reveals that most of the expenses under this head across banks comprise maverick spends by business groups, retail branches on a local/regional level. This has a huge impact in terms of waste and ability of the bank as an entity to conduct volume based strategic sourcing. A huge opportunity to reduce printing and stationary costs exists across banks by looking at securitised, not securitised, promotional and corporate printing requirements holistically. Business group level budgeting based on historical volume and spend data and close monitoring through a transparent centralised procurement process, results in not just cost optimisation through enhanced negotiation power with suppliers but also in ensuring enhanced service delivery by monitoring and measuring SLA-based delivery turnaround times and quality of deliverables. An observation of retail branches reveals that there are volume optimisation opportunities based on number of customers, footfalls, growth targets, etc., for various standardised forms, stationary and promotional material. Processes need to support identification of these volume optimisation opportunities to control waste and curb the tendency to over-procure. Numerous other small practical opportunities also exist for reducing incremental costs of printing, for example a business group designing a lead generation form, that spreads to multiple pages of non-mandatory fields. A quick dipstick analysis of the filled forms, though in most cases reveals that the DSA, in an attempt to get the said form filled quickly, asks the customer to sign at couple of places and leave the rest to him! The print cost of the form per unit could probably have been reduced by half just by rationalising the content. In a cost management exercise, this is what separates spend from waste. Repair and maintenance Most of the traditional banks follow a decentralised model in which repairs are done at local level with the approval of branch managers, but teams exist at regional level for rate negotiation and high-ticket approvals. The debate is still on whether it makes senses to negotiate repair rates at the central level or the let the branches execute them at local level. This debate gets complicated as lack of tight processes and controls also leaves scope for collusion. The solution possibly lies somewhere in the middle. Fix rates, through reverse auction, at central level for expensive repair items like desktops but, on the other hand, give the flexibility at the local level for maintaining routine items. Smart rent negotiators park some of the maintenance responsibilities with the property owners at the time of signing lease. Travel and Hospitality Travel is one of the most visible means of communicating an organisation’s cost-sensitive approach, however it is required that any cost-cutting initiative is rationally structured and has a multi-pronged approach on reducing costs. The first step is ensuring that there is a halt on maverick spending by business groups and putting in place a travel optimisation process. The initiative typically involves setting up a lean centralised travel organisation supported by processes inbuilt with cost sensitive control structures. Ensuring utilisation of lowest cost travel option, integrating approval structures across business groups, ensuring optimum lead time in bookings and revisiting the criticality parameters for physical travel, are some of the key areas to be looked upon. Banks need to put in place robust data-tracking processes and ensure involvement of key stakeholders in defining policy parameters for employee travel, to make sure that policy even though aimed at cost reduction remains rational and does not hinder business operations. Another key area is entering into volume-based discounting contracts with airlines, the first step for which is to identify the key sectors, business groups and historical volume data to arrive at projections for sectoral volumes, identify key carriers based on connectivity on said sectors and then engaging with carriers for rate contracts. Ensuring granularity in approval processes, based on detailed reasons for travel and putting in place control structures to restrict non-critical business travel. Banks need to look at these factors closely to identify opportunities for remote meeting infrastructures and develop a business case detailing the return on investment and volume-based sizing of infrastructure at various locations. Also, the incidental costs and total cost of trip (including stay, local travel, etc) need to be accounted for to arrive at actual total cost of travel, even though typically most banks tend to look at these costs in isolation. A holistic approach will provide critical inputs for re-evaluating the actual utilisation levels and comparative costs for stay that banks incur on hotels, service apartments and guest houses. Security Post recent happenings, security has emerged as a business critical function. But opportunities for cost reduction exist if one wants to look for them. Today, when banks tend to outsource the ground level security to private security agencies and mid and senior level positions to ex-army men, it becomes vital to balance the two. Cost-effective audit procedures for private security and a balance between in-sourced and outsourced resources is critical to cost and efficiency. Levying penalties on security agencies for failing to adhere to SLAS, by random audit, can save money in the short term and tighten security in the medium term. In the long term, it is crucial to note that the future belongs to electronic and not physical security. Overhead cost control programmes are most often born in economic downturns and recede in boom phases. Till we encounter the latter, it is best to save every penny without being pound foolish. More Stories on : Banking | Insight | Accountancy
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