The Hindu Business Line : Friday, December 26, 2008

MARKETING

OUTLOOK: Carmakers gear up for a bleak 2009
Say year ahead to be one of the toughest with a likely 25% fall in sales. Mumbai, Dec. 25 When Mr Ratan Tata unveiled the Nano at the Delhi Auto Expo in January, nobody would have dreamt that 2008 would end on such a disastrous note for the ...

PROMOTIONS & OFFERS: Retailers bet on discount period to perk up sales
Hope to get new customers; kids segment biggest revenue earner. New Delhi, Dec. 25 Retailers are offering whopping discounts this festive season in an effort to ignite sales and increase footfalls. A slew of retailers, who are delaying their ...

STRATEGY: Kohler in talks with interior designers to drive biz
Setting up three greenfield facilities in Gujarat. Ahmedabad, Dec. 25 US-based bath design company Kohler Co is in talks with around a 100 interior designers in the city to market its products and bring in more customers to the stores, said Mr ...

EVENTS: Samuel Chandar, Vice-President (HR & Commercial), Henkel India Ltd; M.O.P. Vaishnav College for Women, Chennai
Chennai, Dec. 25 There is a need for hyperopia in marketing. Hyperopia is the condition that enables one to see distant things more clearly than objects that are ...

From Brand Line

INTERVIEW: ‘Our purpose is to improve lives’
Procter & Gamble’s COO Robert McDonald speaks on innovation at the consumer goods giant.. Robert McDonald, Chief Operating Officer (COO) of consumer goods multinational Procter & Gamble (P&G), maker of several blockbuster ...

ADVERTISING: Durables steadfast
Market players in the consumer durables sector shrug off slowdown worries, boost ad spends.. The slowdown in the economy has started to weigh heavily on the durables industry. So far insulated from the impact of the slowdown, the latest Index of ...

ADVERTISING: Slowdown in its stride
Some optimistic ad agencies are hoping that tough times will actually up creative standards.. Sure there’s no jingle that will drown all the bad news, but the advertising industry is taking the slowdown in its stride. The optimistic ones ...

STRATEGY: The marketing journey
The country’s marketing history has seen many interesting stages.. Marketing in India has come a long way, has it not? Do you see it going anywhere? Or have ...

NEW PRODUCTS & SERVICES: Woodness gracious
Hindware has launched the Wood Art Collection for bathrooms. The range comes with a solid wood cabinet, wash basin and mirror console. In some models, the cabinet is coupled with a marble top and a mirror that comes with a lamp. The ...

NEW PRODUCTS & SERVICES: Out of the box
Jean Paul Gaultier has transformed his Classique, Le Male, Fleur Du Male and Gaultier fragrance gift boxes into genuine music boxes. They play Love Me Tender by Elvis Presley (Classique Eau de Toilette and Classique Eau ...

NEW PRODUCTS & SERVICES: Lustrous locks
ITC has launched Fiama Di Wills Shine in Style, a new shampoo variant, expanding its premium range of shampoo to five. It contains extracts of chamomile and green tea and the Lustra conditioning system. The shampoo has been introduced in ...

NEW PRODUCTS & SERVICES: Oil’s well
Tupperware has launched Clear Flow Dispenser. It is available in two kitchen-friendly sizes, 600 ml and 1 litre, priced at Rs 440 and Rs 580, respectively. The dispenser may be used for storing and serving oil, vinegar, soya sauce or ...

BOOKS: Listen to murmurings
What happens when there are ‘worms in chocolates, pesticides in colas and a catastrophe in the country’s favourite mutual fund’? Exploring the situation are Ivan Arthur and Kurien Mathews in Brands Under ...

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