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STRATEGY
Reva to launch another car by year-end
New Delhi, Feb. 7 Reva Electric Car Company Pvt Ltd ( RECC) will launch one more electric car by the end of 2008. The company also said that it would launch one new vehicle and one variant every year, starting this calendar year, in the ... More

INSIGHT
Complex dynamics of consumers’ choice
A neatly packaged portrait of the consumer is that he is principally a rational and prudent human being, and before choosing a service or a product, makes meticulous enquiries about the reasonableness of the price, quality, safety, reliability of ... More

PROMOTIONS & OFFERS
GoAir launches flexible fare package
Bangalore, Feb 7 GoAir has launched a new fare package called ‘GoFlexi’ fare which allows passengers to make unlimited changes in their travel itinerary free-of-cost.Passengers on this plan need to pay only Rs 200 towards ... More

RETAILING
Reliance Retail plans more format stores
Mumbai, Feb. 7 Reliance Retail will see a total investment of Rs 25,000 crore in the next two-three years, said Mr Manu Kapoor, Senior Vice-President, Reliance Retail Ltd. This investment will be for the complete roll out of its entire retail ... More

ONLINE MARKETING
Media group Havas leverages digital services out of India
Sets up Centre of Excellence in Hyderabad More

Online jewellery auctions hold promise
More

PEOPLE
Sundar Raman appointed IPL CEO
Mumbai, Feb. 7 The Indian Premier League on Thursday announced the appointment of Mr Sundar Raman as its Chief Executive Officer. Mr Raman joins IPL after having spent over a decade with the WPP group in India. Previously, he was the ... More

NEW PRODUCTS & SERVICES
Reliance Life launches new plan
New Delhi, Feb. 7 Reliance Life Insurance, an Anil Dhirubhai Ambani group company, on Thursday announced the launch of Reliance Wealth+ Health Plan, which is a unit-linked plan coupled with health benefit.Announcing the features of the ... More

Concept Pharma looks to OTC, multi-lateral deals to grow
Mumbai, Feb. 7 Plans to participate in more international tenders of multi-lateral agencies, besides expanding its presence in the generic and OTC (over-the-counter) segments are some of the growth strategies charted by Concept Pharmaceuticals ... More

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